I just returned from Brazil where the anticipation around the 2014 FIFA World Cup was astounding. Even though Brazil has won the Word Cup several times, this is the first year they've hosted since 1950. As with many countries where soccer ("football") inspires nationalistic pride, promotes escapism or more simply provides the zenith of sports entertainment, most Brazilians have an insatiable hunger. The media, event sponsors and retailers are more than happy to overindulge their appetites. From clothing and restaurants to television and Internet – the World Cup is everywhere.
Brian Contos |
11 Jun |