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  • 12 November 2019 07:00

Australian SEO startup releases new game-changing tool to forecast ROI on SEO

The Sydney startup has released an industry-first ROI tool - Scorecard

Longtail UX, an Australian SaaS startup and creator of patented technology that boosts websites’ ad performance and website rankings on Google, has today announced a new Search Marketing Scorecard to help companies that do business online. The tool, which measures and forecasts SEO and SEM performance and potential to acquire market share, is free and open to the public.

The announcement is being made in Australia during the run-up to the company’s official US launch of the tool at SMX East, where Longtail UX joins Google and Microsoft as one of three title sponsors.

The Scorecard launch follows Longtail UX’s recent 2.5 million dollar capital raise for global expansion from investors including Andrew Bassat of SEEK. The free diagnostic tool allows companies using google analytics to forecast potential ROI for both brand and generic keywords phrases. It will be available to all-sized online businesses, regardless of whether or not they are a Longtail UX user.

Co-Founder and CEO Andreas Dzumla said: “The ambiguity of traditional SEO has made it difficult to understand its ROI and to secure budget for this crucial part of the marketing equation. For SEM, we still see too many cases where brand vs. generic keyword ROI isn’t properly broken down and used for marketing decisions either. We have released scorecard as there is an opportunity for businesses to understand where they can gain a competitive advantage when taking on dominating marketplaces like Amazon. It’s designed to let users make better-informed decisions.”

The Scorecard reveals how much market share is being lost to competing websites - for both paid and organic searches. For SEO, there is no tool in the market that does this automatically with any degree of accuracy. While there are tools that attempt to do this by proxy indicators, the method used by the Longtail UX Scorecard is based on real data from visitors acquired via the Search channel. For SEM, there are some approaches to build custom dashboards or channels Google Analytics or other web analytics platforms - but no single tool to do this for SEM & SEO and looks at the synergy effects between these two.


World-first solution to manage SEO like SEM Longtail UX’s revolutionary SEM technology is the world’s first solution to give businesses control over how their website appears on Google and allows companies to measure results and the return of their SEO investment at the keyword level.

When users click on a Longtail UX created Google Ad or organic search result, they find all matching products in the first click, rather than having to refine, scroll or search further from the initial product landing page.

About Longtail UX Longtail UX has invented an entirely new way to make websites more profitable in SEO and SEM. Its patented technology adds landing pages to the customer’s website that answer each user’s question and connect customers to the most relevant products, services and any other information from across the website in just one click. Think ‘Google knowledge graph’ on your website.

By creating scalable landing pages for every long tail keyword related to a company’s product, the technology guarantees a perfect match for every keyword searched by potential customers. As well as boosting traffic and conversions, the technology also ensures SEO investments are 100% measurable, providing detailed analytics that demonstrates results down to a keyword.

Longtail UX was founded by Andreas Dzumla and Will Santow. Andreas is an ex-Googler and Dentsu Aegis Network agency GM. At Google, Andreas was involved in the launch of the first version of AdWords Editor, Mobile Ads and Quality Score. His experience spans Europe, US and APAC and his unique industry insights inspired the birth of Longtail UX. Will has 25+ years experience as a successful business owner and entrepreneur. He is the Founder and Managing Director of The Career FAQs Group - a leading Australian online publishing business, course aggregator and student lead generator for universities, TAFEs and private VET providers.

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