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  • 6 September 2019 12:36

Succeeding in the roaring tech twenties!

Global research from Ovum and GoTo reveals what IT leaders need to win in the next decade

Sydney, 29 August 2019 – As businesses begin planning for the roaring tech twenties, findings from a new global survey conducted by Ovum Research, on behalf of GoTo by LogMeIn, shows unified communications and collaboration tools (UCC) are emerging as an office of the future staple. The survey of 2,100 IT decision makers, including 244 from Australia, found that UCC tools were “business critical” to the success of organisations, and investments in these tools need to be made a priority in order to support a growing remote workforce and the rise of digital natives in the office.

These technologies are already becoming expected among employees, as decentralised and flexible work options trend. But while we have the ability to communicate more freely, we are also plagued by a plethora of programs and devices to communicate with. So how should businesses better prepare for the future?

Put digital natives front and centre of planning

In Australia, 78% of IT decision makers surveyed expect IT spending to increase within the next year for UCC deployments, aligning to their global counterparts at 76%. However, it’s not just about finding a collaboration platform, it’s about finding one that meets the needs of a changing workforce that is seeing an increase in the number of employees working remotely, and digital natives entering the workforce as full-time employees. In fact, the survey found that globally, 93% of respondents agreed that digital natives have different needs and expectations in the workplace, and over half of CIOs (56%) are looking to grow their collaborative software offering to meet that demand.

In anticipation for the growing digital native workforce many c-suite IT leaders have prioritised the following:

  • Increasing availability of collaboration software to employees (54%) ​
  • Encouraging remote and flexible work options (49%) ​
  • Ensuring UCC tools are up to date (48%) ​
  • Aiming to hire and retain digital talent (47%) ​
  • Seeking a best-in-class user experience (45%).

Provide for today and future-proof for what’s to come

IT leaders play a more strategic role than ever before. They need to consider whether or not to adopt new technology, and accommodate and support a diverse and dispersed workforce, all while keeping costs down and showing ROI for their decisions.

Key survey findings show that globally, 62% of CIOs consider communications and collaboration critical to the overall success of their business. 75% of US CIOs echo this sentiment, while Australia aligns with the pack, sitting at 62%. The most important business outcomes Australian IT leaders are trying to accomplish through UCC tools? Improving operational efficiency (44%) closely followed by employee productivity and collaboration (39%) and increasing customer or client satisfaction (30%).

When dissecting the primary reasons for successful user adoption of UCC tools in their organisations, globally, survey respondents noted three transformative elements: a clearly articulated digital transformation strategy (57%), the consolidation of the technologies or platform (49%) and a move toward a more flexible way of working (45%).


Leveraging one UCC tool in isolation has become a thing of the past with 37% of Australian IT leaders surveyed reporting using more than four tools for their organisation’s communications and collaboration needs. 12% said they had seven or more tools. Our need to communicate across oceans may play a part in that number, in comparison, only 8% of global respondents use 7+ tools.

Businesses should future-spot and start moving to consolidate these disparate tools into a single UCC platform. The top benefits Australian respondents expect from this initiative? Improved team productivity (55%), lower costs (44%) and easier management and administration (42%).

Keep AI top of mind

AI capabilities are continuously improving in ways that help employees. In the coming year, more and more IT leaders will adopt AI technology for smarter, more efficient collaboration.

Australian survey respondents noted that 32% are currently using AI technology today (on par with their global counterparts), and 52% are evaluating the tech, having identified use-cases and rollout plans (globally 49% are considering AI). ​

When evaluating AI, the top four places Australian IT leaders are considering implementing AI for collaboration tools are personal digital assistants (59%), improved analytics for informed decision making (63%), employee productivity monitoring, ​and intelligent, automated transcription services (53%).

Commenting on the findings, Lindsay Brown, VP of Asia Pacific and Japan at LogMeIn said “Today’s CIOs and IT leaders need to play a more strategic role than ever before. They’ve got a new seat at the table and are expected to drive overall business strategy. The very nature of the way people work is changing and that change needs to be supported through great technology that is simple to use, easy to adopt and painless to manage. IT leaders need to find technology partners that are meeting demands of the modern workforce. They need to support digital natives and remote employees to optimise today, modernise for tomorrow and set their employees and business up for long-term success.”

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*2019 Ovum UCC Survey of over 2,100 global IT Leaders (Directors, Managers, CDO, CTO – IT software decision makers) in US, UK, Ireland, France, Germany, Australia and Brazil . Total respondents from Australia – 244. Research in field from May-June 2019.

About LogMeIn's Unified Communications and Collaboration Portfolio
A recognized market leader in Unified Communications and Collaboration, LogMeIn has the industry’s most comprehensive portfolio of UCC solutions that create simpler, more intelligent ways for people to meet, connect, market, sell and train, to deepen relationships and drive better outcomes. These include award-winning products under the GoTo portfolio brand, such as GoToMeeting, GoToWebinar, Grasshopper and Jive, as well as the recently announced GoToConnect and GoToRoom solutions. LogMeIn’s combined UCC products support over 28 million users per month, with over 1.5 billion conferencing minutes a month contributing to over 8 million meetings per month, and nearly 20 billion voice minutes per year.

About LogMeIn, Inc.
LogMeIn, Inc. (NASDAQ:LOGM) simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in unified communications and collaboration, identity and access management, and customer engagement and support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston, Massachusetts with additional locations in North America, South America, Europe, Asia and Australia.

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