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  • 25 July 2019 08:04

Soprano powers Australian tech firms’ communications needs with new enhancement to Telstra Integrated Messaging partner platform

Next generation omni-channel enterprise messaging solution makes it easier for customers to buy, deploy and use integrated messaging to improve communication and enhance workplace productivity

Soprano Design, a global leader in cloud-based enterprise messaging solutions and Telstra, Australia's largest telecommunications company, have strengthened their relationship by launching Version 3.0 of the highly successful Telstra Integrated Messaging product.

TIM 3.0 has been designed to meet the rapidly changing demands of Australia’s digitally enabled workplace making it easier for customers to access and deploy intelligent, large scale enterprise messaging across multiple platforms from SMS to IP and email, improving workplace productivity and business efficiency.

According to Soprano, the future is most definitely now as Australian businesses and government departments look for trusted partners and intelligent solutions that can seamlessly route interactive messages to the best available communication channel. This growth in demand, for easy to use enterprise messaging solutions, is delivered to Telstra customers through the new TIM 3.0 enhancement, providing a seamless user experience across multiple devices and touchpoints.

TIM 3.0 delivers a host of other added benefits for the telco’s business, healthcare, retail, transport, hospitality and government customers from voice API enhancements through to Microsoft Dynamics plug-ins and Rapid Alert, a powerful incident management tool and API for rapid response. Robin Ng, Soprano Senior Vice President for APAC, says the enhanced, integrated and secure TIM 3.0 solution gives Telstra’s customers greater access to integrated messaging capabilities including enhancements to email, social media, voice and location-based encrypted IP messaging, delivered alongside the robust SMS channel with a new omni-channel option.

“We know today’s digitally savvy customers are looking for simple to use, smart technology that gives them the ability to communicate with ease across multiple communication platforms, securely and from anywhere. TIM 3.0 gives Telstra’s business and government customers access to a variety of enterprise messaging channels powered by intuitive and interactive tools. It goes beyond plain text and allow users to interact with systems through simple, highly engaging and interactive features such as inbound responses, buttons, multimedia, maps, URLs and additional user-interface enhancements.

Mr. Ng says TIM 3.0 offers a seamless experience across multiple devices and touchpoints through to RapidAlert for incident management and secure IP messaging. “It has the benefit of instant feedback from customers on any device in any location and engaging with them in real-time. TIM 3.0 optimises message delivery with personalised and unified communication to enhance the customer experience. It supports multiple addresses for contacts and enhances the customer experience with personalised interactions which also enables greater individual customer insights, tracking and reporting.”

Soprano Chairman, Richard Favero says TIM 3.0 will help keep businesses competitive. “Soprano is committed to ensuring Australia’s enterprise and government organisations have access to the latest cloud-based messaging platforms. TIM 3.0 not only strengthens our relationship with Telstra, but ensures we are enabling our Australian customers to remain business competitive and ahead of the digital transformation curve. TIM 3.0 also delivers enhanced trusted mobile interactions that can help control operational costs, increase security, and improve productivity.”

According to a recent market study conducted by Infoholic Research, the Asia Pacific A2P, the SMS market is expected to grow during 2016-2022 at a CAGR of 6.34%.

About Soprano Design:

Founded in Australia in 1994, Soprano Design is an award-winning global software design firm that delivers trusted mobile interactions via its powerful cloud-based mobile communication platform, which has revolutionised the way enterprises and governments around the globe do business. An array of smart applications, programmable interfaces and sophisticated governance controls allow organisations to integrate using little or no code and to automate communications (and audit all interactions) to become more productive and make life easier and safer for their customers. Over 70% of Soprano’s business is conducted offshore.

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