TV antennas are components used to receive free-to-air or over-the-air channels. Antennas typically need to be oriented or aimed to get the best signal from the desired station. These channels are broadcasted by local media companies through transmitters. These broadcasted signals are transmitted over frequencies in both VHF and UHF bands, and vary across different regions/countries. There are basically two different types of TV antennas namely indoor and outdoor. Indoor TV antennas are mounted on top or next to the TV sets, whereas outdoor TV antennas are mounted outside or externally placed.
Common types of indoor antennas are rabbit ears, whip antenna, loop antenna, flat antenna and common types of outdoor antennas are yagi antenna and log-periodic antenna. TV antennas market require a one-time installment cost, and users can view all available local channels free of cost, as opposed to monthly subscription chargeable for services such as satellite and cable TV to view these local channels. The TV antennas are installed at the rooftop at the right place and directions. The benefits of using TV antennas are it saves money, ability to receive channels that cable and satellite providers do not provide and the ability to receive out-of-market channels, free subscriptions, stronger receptions etc.
Market Segmentation of the global TV antennas market:
Segmentation by product type:
North America market is expected to dominate the global TV antennas market, and is expected to account for largest market revenue share as compared to that of markets in other regions. North America market is also expected to register highest CAGR growth of 4.5% during the forecast period owing to rising prices of cable and satellite subscriptions coupled with increasing cord cutting for cable and satellite TV in the US and Canada.
Dominance by North America market is expected to continue over the forecast period. Increasing shift in preference towards use of TV antennas, owing to its cost effectiveness as compared to cable and satellite TV subscriptions is another important factor expected to boost growth of the market in region.
Companies are focusing on launching new TV antennas in the market with the objective to gain a competitive edge, which is another factor expected to support growth of market in the region over the forecast period. Prominent manufacturers of TV antennas such as Antop Antennas, Inc., Jampro Antennas, Inc., LAVA Electronics, Inc., and Winegard Company have significantly robust presence in the market in the region, which is another factor expected to boost growth of the North America TV antennas market.
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