Capgemini has been ranked as the second fastest growing global IT services brand in 2019, according to a recent study conducted by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. With a year-on-year brand value growth of 30 percent, Capgemini ranks No. 6 in the list of top 15 consultancies, jumping up two spots from 2018.
The unveiling of Capgemini’s new brand identity in October 2017, followed by a larger transformation of its sub-brands – Sogeti and Capgemini Invent - in 2018, led to the creation of a clear, future facing and people-centric new brand architecture. The strong progression of Capgemini’s brand value in the 2019 iteration of the Brand Finance IT Services 15 report, acknowledges the impact of these evolutions combined with the solid business performance of the Capgemini Group.
Emmanuel Lochon, VP Group Branding and Advertising, Capgemini, said, “We are pleased and proud to be recognised as the second fastest growing brand in the global IT landscape. Our brands are strategic assets for us to connect with clients, talent, partners, shareholders and many other stakeholders in the market. This recognition is a testament to the investments we’ve made to align our brands and present a unified and recognisable portfolio of consulting, technology services and digital transformation offerings to our clients, to help address their business challenges with dynamism, precision and trust.”
In 2018, Capgemini also rebranded its in-house best-in-class think-tank to the Capgemini Research Institute (formerly the Digital Transformation Institute). The brand transformation has also influenced worldwide advertising campaigns development – notably “Experience the Capgemini Effect” – as well as the employer brand platform illustrated by the #Loveyourcareer campaign.
For more information on the Brand Finance report, click here.
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An interview with CSO's David Braue and Ian Yip, Chief Technology Officer, McAffee.
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In partnerhsip with Mimecast