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  • 20 February 2019 14:32

US Aussie Rules star scores CMO job with Carbon Black

Playing Aussie Rules "an amazing experience!"

SYDNEY, Feb 20, 2019 — Carbon Black (NASDAQ: CBLK), a leader in next-generation endpoint security delivered via the cloud, has announced that Brad Rinklin, a seasoned industry leader with more than 20 years of experience in B2B technology and cybersecurity marketing, has been appointed Chief Marketing Officer (CMO).

Ranklin is a former Australian Rules star, who was mentored by Sydney Swans great, Paul Roos, the man credited with starting the U.S. national team while living in Los Angeles.

Ranklin is based at the company’s headquarters in Waltham, Mass., and leads all marketing activity.

He joins Carbon Black after spending more than two years as CMO at Eze Software, an investment software company. Prior to Eze Software, Rinklin held multiple leadership roles (including CMO and SVP of Global Alliances) at Akamai Technologies (NASDAQ: AKAM).

Brad Ranklin was introduced to Aussie Rules football in 1999 while living in Arizona. He was introduced by a former teammate from the Baylor University soccer team, where Brad was a goalkeeper. A group of Aussie lawyers wanted to create a team based in Phoenix that could join the CAFL, a division of the USAFL. Brad was invited to the team’s practice and immediately fell in love.

In his inaugural game, against the Santa Cruz Kangaroos, Brad was tasked with playing fullback against John Ironmonger, the former Australian rules footballer who played with the Sydney Swans and Fitzroy in the VFL/AFL.

Brad enjoyed success throughout his inaugural season and was invited to join the U.S. Revolution, America’s national team. He went through various combines and tryouts and joined the first ever U.S. team to go to Melbourne in 2002. Brad was named vice captain of the squad.

“It was an amazing experience,” Brad said. “We were playing on hallowed grounds of Aussie Rules against some of the best teams in the world.”

Brad played for the U.S. Revolution from 2002 until 2008, playing in Australia in both 2002, when the U.S. finished fifth, and in 2005, when the team finished the world tournament in third place, losing to Papua New Guinea by 1 point in the semifinals. During the 2005, tournament, the team became the first to defeat Ireland.

Brad, who played at 191cm and 93kg, played both forward and fullback throughout his career, which extended back to the U.S., where he played for the Boston Demons. After hanging up his boots in 2012, Brad was named to the ‘Team of the Decade’ and was one of four Revolution players to be named to the USAFL Hall of Fame. Later he served on the board of directors for the USAFL.

About Carbon Black

Carbon Black (NASDAQ: CBLK) is a leading provider of next-generation endpoint security delivered via the cloud. Leveraging its big data and analytics cloud platform – the CB Predictive Security Cloud – Carbon Black consolidates prevention, detection, response, threat hunting and managed services into a single platform with a single agent and single console, making it easier for organizations to consolidate security stacks and achieve better protection. As a cybersecurity innovator, Carbon Black has pioneered multiple endpoint security categories, including application control, endpoint detection and response (EDR), and next-generation antivirus (NGAV) enabling customers to defend against the most advanced threats. More than 4,600 global customers, including one-third of the Fortune 100, trust Carbon Black to keep their organizations safe. Carbon Black and CB Predictive Security Cloud are registered trademarks or trademarks of Carbon Black, Inc. in the United States and/or other jurisdictions.


David Frost, PR Deadlines, for Carbon Black. +61.2.7903 9567

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