Unified Communications refers to a phone system that unifies separate modes of communication methods within a business. It is a combination of phone system, video conferencing, voicemail, instant message, chat, fax and more. Video conferencing and telepresence is a necessity in today’s global ecosystem. In order to ensure better collaboration between the distant offices of different departments and institutions, unified communication helps in quick contact customers or colleagues , delivering critical information on demand, duplicate communication with effective mobile and remote working which results smooth business process.
The modifications in communications and application technologies along with its end-user trends such as mobility and Bring Your Own Device (BYOD) are the key driving factors of the global unified communications market. Moreover, the need to support more connected and interactive customers through a wider range of communication channels to improve customer satisfaction, increasing value of business Intelligence obtained through customer touch points, customer becoming more technology savvy and accessible through mobile services to understand customer needs and target them with loyalty programmes or new services to improve revenue are other factors expected to fuel growth of the global unified communication market over the forecast period.
However, challenges such as quick response or attention to increasing demand and accessing new markets for any small or medium sized business may hamper the growth of the global unified market.
The global unified communication market report has been segmented on the basis of application, deployment, vertical and region. On the basis of region, the global unified communication market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
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