Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.
  • 19 October 2018 18:35

Media Monitoring Tools Helps To Track The Latest News Releases

Global Media Monitoring Tools Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027

Media monitoring is the process of reading, watching, and listening to editorial content of media sources, and then identifying & analysing content. Media monitoring also contains monitoring editorial content of newspapers, trade journals, social media such as twitter, Facebook, blogs, etc. Also, media monitoring tools are used to track reach of news releases, to find information about competitors, and to identify new business opportunities.

Growing digital platforms such as online newspaper & magazines, e-books, and emergence of social media is a key factor driving growth of the global media monitoring tools market. In addition, increasing number of young subscribers on various social media platforms such as Facebook, twitter, LinkedIn, etc., increasing penetration of smart phones, and development in mobile applications are some other factors expected to boost growth of the global media monitoring tools market over the forecast period.

However, issues related to network security is a key factor restraining growth of the global media monitoring tools market. Additionally, continuously increasing databases, and lack of professional workforce are other factors expected to hamper growth of the global media monitoring tools market over the forecast period.

A major and rising trend in the market is increasing use of social media by companies to market and spreading awareness about their newly introduced products and services. This is another factor expected to aid in growth of the global media monitoring tools market over the forecast period.

The global media monitoring tools market is segmented on the basis of type, end-user, and region. On the basis of region, the global media monitoring tools market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Submit a media release

Editor's Recommendations

Solution Centres

Events

View all events Submit your own security event

Latest Videos

More videos

Blog Posts

Media Release

More media release