Media monitoring is the process of reading, watching, and listening to editorial content of media sources, and then identifying & analysing content. Media monitoring also contains monitoring editorial content of newspapers, trade journals, social media such as twitter, Facebook, blogs, etc. Also, media monitoring tools are used to track reach of news releases, to find information about competitors, and to identify new business opportunities.
Growing digital platforms such as online newspaper & magazines, e-books, and emergence of social media is a key factor driving growth of the global media monitoring tools market. In addition, increasing number of young subscribers on various social media platforms such as Facebook, twitter, LinkedIn, etc., increasing penetration of smart phones, and development in mobile applications are some other factors expected to boost growth of the global media monitoring tools market over the forecast period.
However, issues related to network security is a key factor restraining growth of the global media monitoring tools market. Additionally, continuously increasing databases, and lack of professional workforce are other factors expected to hamper growth of the global media monitoring tools market over the forecast period.
A major and rising trend in the market is increasing use of social media by companies to market and spreading awareness about their newly introduced products and services. This is another factor expected to aid in growth of the global media monitoring tools market over the forecast period.
The global media monitoring tools market is segmented on the basis of type, end-user, and region. On the basis of region, the global media monitoring tools market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Email fraud is nothing new, but online criminals have become ever more-effective at spoofing their identities to trick employees into sending them money. The Australian Centre for Cyber Security (ACSC) recorded losses of over $20M to business email compromise (BEC) attacks last year alone, up 230 percent over the previous year – and the full amount is certain to be much larger.
Cybersecurity Insights - Attack
No matter how robust your security, or how diligent your employees, network credentials are a free pass for cybercriminals. This is mostly because employees are relied upon for their own password management. And with more than 4.8 billion sets of stolen credentials said to be available online, odds are that at least a few of your employees’ user IDs and passwords are just waiting to be used by unscrupulous outsiders. Are you ready to stop them?
Cybersecurity Insights - People
Cyber resilience will be particularly important as Australian organisations face increased pressure to quickly detect, respond to, and manage the repercussions of breaches in the wake of 2018’s Notifiable Data Breaches (NDB) scheme.