Set-top box (STB) is a device that converts digital broadcasting signals into analog or TV signals. This unit operates a TV tuner input device connected to a display output, such as a TV or projector, through an external source (remote or smartphone) of the signal broadcaster. The 4K set-top box reproduces ultra-high-quality video at pixel resolutions of 3840 pixels by 2160 lines.
The growing demand for smart TVs and 4K TVs and the increase in digitization are key drivers for the growth of the global 4K set-top box market. In addition, the government's attempt to forcefully deploy set-top boxes is another factor driving the growth of the global 4K set-top box market. In addition, some digital broadcasters, such as Tata Sky and Airtel, offer 4K set-top boxes to deliver Ultra HD video quality and an enhanced viewing experience. In addition, these digital broadcasters have offered an exchange, paying the user additional cost to upgrade their existing set-top box to a 4K set-top box. These factors are expected to accelerate the growth of the global 4K set-top box market during the forecast period. Increasing demand for home entertainment services and mini cinemas is adding to the demand for 4K set-top boxes, which is another factor driving global market growth.
Compared to traditional or HD set-top boxes, the high price of 4K set-top boxes is a major factor impeding the growth of the global 4K set-top box market. In addition, high subscription fees for high-speed HD video content and low Internet or network connectivity are expected to further deter the growth of the global 4K set-top box market. However, technological advances in product development in terms of design, network connectivity, and cost can create favorable business opportunities for key players and digital broadcast providers in the global 4K set-top box market during the forecast period.
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