Mobile augmented reality is a relatively young technology, but it has already attracted a great deal of hype and scepticism in equal measure. Overlaying digital information onto the real world, viewed through a cameraphone, is technically impressive, but the business models and usage patterns are still evolving. A mobile augmented reality application (MARA) is a type of mobile application that incorporates and complements built-in components in a mobile phone and provides a specialized application to deliver reality-based services and functions.
Primary factors driving growth of the global mobile augmented reality market are rising demand and adoption of smartphones and tablets, and increased penetration of internet. In addition to these factors technological advancements in mobile augmented reality is further expected to drive market growth significantly during forecast period.
Augmented reality mobile applications are designed to equip mobile phone users with rich services, applications and functionality, which are applied on top of physical reality. Such applications use the phone’s camera, GPS, touch screen elements and other sensory and motion detectors to integrate real images, videos or scenarios within them. Augmented reality (AR) has long sounded like a wild, futuristic concept, but the technology has been around for years. AR is all about superimposing computer-generated images on top of your view of reality, thus creating a composite view that augments the real world.
It’s not hard to understand why bot management is critical to maintaining business availability and customer satisfaction – but do you know how to properly deal with bots?
Increasing use of encryption has created new challenges for enterprise security managers. Ever more-sophisticated encryption such as Perfect Forward Secrecy (PFS) protects data and may even boost your Google ranking – but it also provides a haven for malicious code that may use encryption to bypass enterprise security controls.
Why nation-state attacks are everyone’s problem
With so much change all the time, how can executives best prepare their businesses to meet the security challenges of the coming years? CSO Australia, in conjunction with Mimecast, explored this question in an interactive Webinar that looks at how the threat landscape has evolved – and what we can expect in 2019 and beyond.
An interview with CSO's David Braue and Ian Yip, Chief Technology Officer, McAffee.