The win is for DA’s work on Rabbit Rewards, a loyalty program for the Bangkok Mass Transit System in Thailand with more than 3.5 million members. We could not be more proud, Regan Yan, CEO of Digital Alchemy & Rabbit Rewards said “This win supports our customer-first approach on delivering value to drive engagement and winning the hearts and minds of our clients’ customers. It’s exciting to see that we are moving away from a world where we build a product and communicate, to a world where we enable experiences that drive engagement.”
The Loyalty & Engagement Awards, honours the best loyalty marketing strategies in Asia Pacific. The show recognises marketing works in three key areas – loyalty, engagement and relationship marketing, focusing solely on the art of cultivating customer loyalty and engagement.
All entries were evaluated and judged by a panel of experienced loyalty, engagement and relationship marketers and industry experts.
For more details, download the case study on how DA revamped Rabbit Rewards loyalty program: https://www.digitalalchemy.global/how-digital-alchemy-revamped-rabbit-rewards-loyalty-program.
Why nation-state attacks are everyone’s problem
Hear from Invictus Games Sydney 2019 CEO, Patrick Kidd OBE and Head of Technology, @James-d-smith -share their insights on how they partnered with Unisys to protect critical data over an open, public WiFi solution.
With so much change all the time, how can executives best prepare their businesses to meet the security challenges of the coming years? CSO Australia, in conjunction with Mimecast, explored this question in an interactive Webinar that looks at how the threat landscape has evolved – and what we can expect in 2019 and beyond.
An interview with CSO's David Braue and Ian Yip, Chief Technology Officer, McAffee.
According to new research conducted by the Ponemon Institute, Australia and New Zealand have the highest levels of data breaches out of the nine countries investigated. This was linked to heavy investment in security detection and an under-investment in security and vulnerability response capabilities