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  • 17 July 2018 16:24

Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018

13 July 2018, Singapore – Digital Alchemy (DA) won Gold for Most Innovative Loyalty Programme at the recent Loyalty & Engagement Awards 2018, held at Shangri-La Hotel, Singapore.

The win is for DA’s work on Rabbit Rewards, a loyalty program for the Bangkok Mass Transit System in Thailand with more than 3.5 million members. We could not be more proud, Regan Yan, CEO of Digital Alchemy & Rabbit Rewards said “This win supports our customer-first approach on delivering value to drive engagement and winning the hearts and minds of our clients’ customers. It’s exciting to see that we are moving away from a world where we build a product and communicate, to a world where we enable experiences that drive engagement.”

The Loyalty & Engagement Awards, honours the best loyalty marketing strategies in Asia Pacific. The show recognises marketing works in three key areas – loyalty, engagement and relationship marketing, focusing solely on the art of cultivating customer loyalty and engagement.

All entries were evaluated and judged by a panel of experienced loyalty, engagement and relationship marketers and industry experts.

For more details, download the case study on how DA revamped Rabbit Rewards loyalty program:

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