Success of an online grocery website is due to the design and interface through which the retailer provides customers with the offers and products. A user friendly interface being a part of online shopping model helps the customers to browse the website and search for their desired products with an ease. Online shopping is trending in the world giving increasing output every year.
Advantages of online grocery shopping verses traditional grocery shopping are, greater transparency, price visibility, 24/7 availability, avoids crowds and queues, able to browse offers, delivery to door, saves time etc.
In addition, changing consumer preference from offline to online, ease of availability, online digital technologies to aid in online shopping, improving logistic services offered by companies, rising smartphone penetration among younger shoppers are the factors anticipated to propel growth of the global online grocery market.
However, high online platform operating costs over conventional store and concerns regarding the freshness of fruits and vegetables may hinder growth of the global online grocery market.
The latest trend is increased demand for functional food and beverages which are providing health benefits such as enhanced immune system, improved mental strength, improved heart rate, improved digestive health etc. As the number of players going up, companies are focusing on advertising which are offering the best ROI in terms of sales and reaching to targeting customers.
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