Web content filtering refers to a system that blocks content according to a subscription based website categorisation and reputation. The Internet content filtering software provides various organisations across the world with the security warnings on malicious Internet events including spyware, phishing, spam, crime ware and compromised websites.
The web content filtering software is available for fixed and wireless networks. Whereas, some filtering solutions require hardware purchases or software downloads. Various market players focus on offering cloud-based web content filtering software through low-cost subscriptions.
Rising concerns of security threat is the key factor driving growth of the market. For large number of organizations, the key reason for implementing a content filtering solution is to improve their security. If threats such as malware, ransomware, etc. are involuntarily installed into the network, the cost of resolving the can be considerable but for small organizations, the cost could result heavily.
Another key factor for growth is employee productivity. Enabling employees to access internet is a necessity in order to perform their key roles. However, the misuse of internet access is a major drain in productivity. With the web content filtering software, employers can implement a number of controls over Internet access in order to eliminate unproductive time.
The market in North America is dominating the global web content filtering market in terms of revenue owing to favourable government regulations, which encourage the adoption of web content filtering solutions and innovative technology.
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