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  • 20 June 2018 16:55

Marketo® Recognised as a Leader in Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Marketo named a Leader based on ability to execute and completeness of vision

SYDNEY, June 20, 2018 – Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced that it has been named a Leader in the 2018 Magic Quadrant for Multichannel Marketing Hubs.

According to Gartner, a multichannel marketing hub (MMH) is a “technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media, and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”

“Marketo is honoured to be named a Leader in this Gartner Magic Quadrant,” said Arun Anantharaman, chief product officer, Marketo. “Marketers need to communicate with their customers and engage them in a very personalised and timely way. We see this recognition as further evidence of Marketo’s commitment to building the most effective engagement platform that empowers marketers to establish meaningful relationships and ultimately drive revenue.”

The report further states, “Marketing leaders will find evolutionary shifts in demand and supply for their multichannel marketing initiatives.”

Source: Gartner, “Magic Quadrant for Multichannel Marketing Hubs,” Adam Sarner, Andrew Frank, Jennifer Polk, Noah Elkin, Benjamin Bloom, 24 April 2018.

Gartner Disclaimer Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Marketo Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognised as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organisations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.

Media Contact Lydia Chou Public Relations Manager Marketo lchou@marketo.com

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