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  • 21 March 2018 13:10

Seismic and Sullivan Bruyette Speros & Blayney win Best Content Personalisation Strategy at the 15th Annual Gramercy Institute Financial Marketing Strategy Awards

Wealth management firm was able to generate significant time savings and client experience improvements through the use of Seismic’s sales enablement solution

Sydney – March 21, 2018—Seismic, the leading global sales and marketing enablement solution for financial services, and Sullivan Bruyette Speros & Blayney (SBSB) today announced that they have been named a winner in the 2018 Gramercy Financial Marketing Strategy Awards for Best Content Personalisation Strategy.

“We are incredibly excited to have won a Gramercy Financial Marketing Strategy Award with SBSB,” said Craig Dunham, VP and GM of financial services at Seismic. “Clients like SBSB are changing the way wealth managers approach the creation of the client-facing content to save time and increase conversion, and to be recognised by an organisation like Gramercy for assisting them in that regard is a great honor for Seismic.” The submission, entitled “Content Personalisation at Scale at Sullivan Bruyette Speros & Blayney,” focused on the time savings and client relationship building benefits SBSB produced after implementing Seismic. SBSB had found success through first-rate, personalised client experiences. However, as the firm continued to grow, such levels of personalisation in client collateral were becoming increasingly time-consuming to maintain, resulting in an approximate average client presentation development time of 10 hours.

After implementing Seismic’s sales enablement solution, which allowed SBSB advisors to automatically personalise client investment plan builders and presentations while also automating the process of including the right disclosures for compliance purposes, SBSB was able to decrease content development time to approximately four hours, a savings of 250 percent. Seismic also automatically included only the financial information relevant to the client and the particular meeting they were in with the advisor, resulting in much more productive, beneficial interactions with both current and prospective clients.

“SBSB prides itself on facilitating an experience for clients that they simply cannot find anywhere else, whether that’s through the counsel they receive or the collateral they are presented with,” said Greg Sullivan, President and CEO of SBSB. “Seismic has helped us maintain this ethos as we continue to grow with a dynamic, modern approach to client content creation, and the results are more—and more happy—clients.”

To see a full list of this year’s Gramercy Financial Marketing Strategy Award winners, visit their site here.

About Seismic

Seismic is the leading global sales and marketing enablement solution for financial services firms. Seismic’s platform gives asset and wealth management firms and business banks the ability to deliver the right client content at the right time, facilitating a world-class client experience. With Seismic, marketing teams are automating the personalisation and delivery of client-facing materials via machine learning and Seismic’s award-winning LiveDocs® technology, which are automatically accessed by distribution teams at any time, on any device, and always fully compliant, allowing them to spend more time developing and nurturing client relationships.

Headquartered in San Diego and more than 300 employees across the globe, Seismic is privately held by its founding executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.

Sullivan, Bruyette, Speros & Blayney, LLC is an SEC-registered investment advisor. Seismic is not affiliated with SBSB, and the opinions expressed shall be their own, and may not reflect those of SBSB.

For more information about Seismic’s sales enablement solution, please visit

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