Sydney – March 15, 2018 — Datorama, a leading global technology company, has announced the launch of a complementary solution within its marketing intelligence platform. LiteConnect is an all-new, patent-pending capability that leverages artificial intelligence (AI) to provide marketers with a simple way to automatically transform any spreadsheet or data file into an interactive, marketing-specific dashboard in seconds.
As marketers are being held accountable to drive business growth, prioritise budget efficiency and cultivate an exceptional customer experience simultaneously, it’s essential to leverage data to operationalise these mandates. LiteConnect helps marketers of all stripes in two fundamental ways. First, LiteConnect provides a fast and easy entry point to technology-assisted analysis. This enables quicker time-to-value as marketers move away from manual reporting methods to immediately interacting with their data through visualisations for clearer insights and easier collaboration. In addition, for marketers already benefiting from the use of Datorama, LiteConnect adds new flexibility for ad hoc data analysis and the integration of non-traditional data sources to their cross-channel marketing mix. Many of these sources, that previously went untapped, add context and understanding to the performance of respective campaigns, marketing programs, and customer experience initiatives. Examples of non-traditional sources include: product, economic, weather and offline sales data. In both situations, marketers now have an effortless way to automatically visualise critical information, perform rapid ad hoc analysis and data discovery, and have a “sandbox” environment for data-driven innovation.
LiteConnect was conceived specifically for marketers that are short on time yet demanding of their data for intensive insights. Once a file is uploaded through LiteConnect, it automatically creates an expert-level, interactive dashboard within seconds. All it takes is two clicks. This is made possible through the use of AI, which analyses the file and identifies the most important relationships between the various data entities, such as the measurements, time periods and segmentations it contains. Then, it translates the data into a dashboard with the most appropriate visualisations that include the top key performance indicators (KPIs), trends and interactive drill downs.
LiteConnect was purpose-built to provide marketers the added flexibility of analysing data with the least amount of barriers.
"LiteConnect is quickly becoming a core way we use the platform. Working with political campaigns requires the analysis and harmonisation of a large breadth of data types at any given time, and we see great value for using LiteConnect with data that doesn't fit within our standard Datorama marketing data model,” said Joe Ste. Marie, a senior media analyst with Bully Pulpit Interactive. “As analysts we want control over all of our data in one place, and the Datorama platform provides the perfect solution. For new analysts, LiteConnect is immensely helpful in lowering the barrier to entry so we can prototype, iterate, and visualise data as fast as possible." LiteConnect is the latest AI-powered, complementary solution added to Datorama’s Software-as-a-Service- (SaaS) based platform. Datorama represents a first-mover approach through the integration of all a businesses’ marketing data, which is transformed into actionable marketing intelligence. Enterprises, agencies and publishers using the Datorama platform obtain a single source of truth to power better decision making and collaboration within their respective marketing organisations.
“One of the most important values at Datorama is to continually deliver on the promise that we will keep our customers at the forefront of marketing,” said Ran Sarig, CEO and co-founder, Datorama. “With the addition of LiteConnect to our already comprehensive platform, we feel confident that it will further bolster our AI-powered solutions, and give our customers an all-new way to quickly drive ROI through their marketing efforts. As marketers seek to understand the value of data sets never used before, we know that LiteConnect is the perfect way to meet that challenge.”
Datorama is a global technology company providing the leading Marketing Intelligence solution for data-driven enterprises, agencies, publishers, and platforms. Datorama’s artificial intelligence- (AI) powered, Software-as-a-Service (SaaS) platform gives marketers the ability to centralise all of their data into one single source of truth. This automates reporting across channels and campaigns, and provides marketers with a seamless, always-on optimisation capability across every performance, impact, and customer loyalty key performance indicator (KPI). Datorama’s best-in-breed combination of end-to-end data management, data visualisation, automated insights, and activations empower marketers to become an engine of growth for their respective business.
Datorama powers Marketing Intelligence for thousands of cutting-edge marketing organisations, including: IBM, L’Oreal, Ticketmaster, PepsiCo, Pernod Ricard, Foursquare, Publicis Media and others. Datorama was recently named to the 2017 Deloitte Technology Fast 500 as the 35th fastest growing company in North America, and was identified as a 2016 Gartner Cool Vendor in Data-driven Marketing. To learn more about Datorama, please visit: https://datorama.com/.
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