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  • 19 February 2018 08:30

Eaton Appoints Gavin Swadling as Power Quality National Channel Manager

Eaton Appoints Gavin Swadling as Power Quality National Channel Manager

SYDNEY, AUSTRALIA. Power management company, Eaton today announced the appointment of Gavin Swadling as Power Quality (PQ) National Channel Manager. In his new role Swadling will be responsible for leading, managing and growing the brand, sales and operations of the Eaton PQ business in ANZ. Reporting to John Atherton, General Manager PQ, Swadling will also focus on enhancing existing and prospective channel relationships at Eaton.

Prior to his current promotion, Swadling held the title of National Strategic Partnerships and Alliances Manager, where he played an instrumental role in delivering growth strategies for Eaton’s enterprise channel and was also successful in launching Eaton’s Micro Data Centre and industrialised portfolio.

“I’m excited to take on this opportunity to work more closely with our channel partners. Being part of a global company that provides energy-efficient solutions to help customers effectively manage electrical hydraulic and mechanical power more safely and efficiently is in itself a tremendous opportunity. I’m looking forward to helping fuel the growth and success of Eaton’s channel throughout the ANZ,” said Gavin Swadling, PQ National Channel Manager at Eaton.

“Gavin has a proven track record of driving partner engagement and already has significant experience across the channel,” said John Atherton, General Manager, PQ at Eaton.

“In his previous role, Gavin has done an outstanding job lifting Eaton’s profile in the channel community as well as in proving guidance, assistance and mentoring to the internal team.”

As part of his new role, Swadling will develop Eaton’s PQ Channel vision, strategy and business plan to drive business with its partners.

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About Eaton Eaton is a power management company with 2017 sales of $20.4 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries. For more information, visit

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