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  • 23 January 2018 16:20

CAPGEMINI BECOMES GLOBAL INNOVATION PARTNER FOR THE HSBC WORLD RUGBY SEVENS SERIES

New multi-year partnership is the next chapter in Capgemini’s support for the sport

Capgemini has become the Official GLOBAL INNOVATION PARTNER of the Men’s and Women’s HSBC World Rugby Sevens Series. This new multi-year partnership is a continuation of Capgemini’s long-term support for the sport of Rugby over the last 25 years, and is a natural fit for the Group, reflecting its strong heritage and international presence. Rugby Sevens also shares many common attributes with Capgemini including agility, innovation, inclusivity, fun and team spirit.

The HSBC World Rugby Sevens Series is the world circuit of Rugby Sevens, an Olympic discipline since 2016. This international competition includes 10 Men’s Tournaments and 5 Women’s across the globe - including the Sydney Sevens, 26-28 January - in which 16 and 12 national sevens teams respectively compete for points at each round for the Men’s and Women’s overall Series. A champion is crowned at the end of each Series based on points accumulated throughout the events. 2018 will also see the Rugby World Cup Sevens 2018 take place in July, hosted for the first time in San Francisco. Capgemini will be a key sponsor of this separate World Cup event too.

In addition to its global support, Capgemini will bring its expertise and passion for innovation and technology to the Series with a focus on enhancing the fan experience for current and future spectators. During the series, it will be providing fans with greater access to deeper insights into the game of Rugby Sevens, the players and the teams. Examples of innovations Capgemini will apply to further bring the experience to life for the fans, will include the use of data and infographics to augment the tournament experience in stadiums, on television and social, as well as a web series that will combine Capgemini’s insights on the game, presented by a rugby expert, to share a deeper perspective on key aspects such as the tactics, performance and fun!

Needed both on and off the pitch, key values that are shared by both Capgemini and the sport include boldness, trust, team spirit, freedom and fun. As an innovative and likeminded partner, Capgemini will help World Rugby to grow Rugby Sevens’ global footprint and the profile of the sport.

Nicolas Aidoud, Head of Capgemini in Australia & New Zealand said “As a part of our continued passion for rugby, we have the honour and pleasure to host the first 2 legs – Sydney and Hamilton - of our long-term commitment with World Rugby. Capgemini has an established presence in Australia and New Zealand since 2000 and our diverse team are keen to discover and share the passion and dynamism that Rugby Sevens embodies, which reflects many of the Group’s values including boldness, trust, team spirit and fun.”

Brett Gosper, World Rugby CEO: “We are delighted to welcome Capgemini as a Global Partner of the Men’s and Women’s HSBC World Rugby Sevens Series. Their leading expertise in data and insights will enrich the fan experience, giving a unique insight into on-field performance to bring fans around the world closer to the action.”  

Capgemini has been present in the world of rugby for 25 years through its support of French rugby clubs and, on a global level, as a sponsor of the 2007 Rugby World Cup. Its visionary founder, the late Serge Kampf, was a lifelong rugby fan and sponsor of the sport. He said, “Rugby is a team sport in which you can’t accomplish anything without the rest of your teammates.”

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