SYDNEY, Australia, December 15, 2017 – Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the addition of several new partners to the Marketo® Accelerate ecosystem, the MarTech industry’s first partner accelerator. This latest group of partners – Allocadia, Madison Logic, Metadata.io, Qotient, ReachForce, RingLead, Synthio, and Vidyard – integrate into the Marketo Engagement Platform to enable marketers to create and deliver personalised experiences to their customers across all channels throughout the buyer’s journey.
“Every new partner we welcome to our ecosystem brings another layer of value and function to the thousands of marketers using the Marketo Engagement Platform,” said Shai Alfandary, vice president, global head of ISVs and LaunchPoint® ecosystem, Marketo. “By leveraging this unrivaled partner ecosystem in one seamless experience, marketers save time, money, and resources and are empowered to drive growth and prove impact.”
Allocadia, Madison Logic, Metadata.io, Qotient, ReachForce, RingLead, Synthio, and Vidyard provide marketers with distinct applications to uplevel their marketing programs with cutting-edge solutions including data management, performance management, data cleansing, sales insights, account-based marketing performance metrics, and video engagement.
Announced earlier this year, Marketo Accelerate is a part of Marketo’s robust, best-in-class partner ecosystem, LaunchPoint®. The program provides partners with full access to the Marketo Engagement Platform, sales enablement activities, co-marketing activities, and more to drive growth for their businesses.
To learn more about Marketo Accelerate, please click here.
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognised as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organisations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.
“This alliance between Marketo and Allocadia empowers marketers to determine where to spend each dollar with confidence. CMOs who make Marketing Performance Management a strategic mandate are better prepared to prove their impact. Together, with Marketo’s world-class technology and team, Allocadia will continue to support high-performing organisations as they run marketing like a business.” – Kristine Steuart, CEO, Co-Founder, Allocadia
"Prior to ActivateABM, B2B marketing organisations struggled to identify the metrics that evaluate the performance of their account-based marketing efforts, making it difficult to measure ABM's true impact. Madison Logic's advanced reporting changed that, providing marketers unparalleled attribution and insights into how to engage and influence target accounts. With this Marketo integration, marketing teams can run data-driven nurture campaigns that lead to greater conversions." – Tom O’Regan, CEO, Madison Logic
"Metadata is excited to be partnering with Marketo, the worldwide leader in engagement marketing. Our smart integration enables Marketo clients to access the largest B2B prospect database of segmentation and multivariate advertising capabilities, allowing them to execute true closed-loop account-based marketing programs at scale." – Gil Allouche, Founder, Metadata.io
“Marketo and Qotient are a natural pairing for engaging the indirect channel. Marketo has lots of enterprise users that rely on channel partners to sell their products and services. As an Accelerate partner, Qotient can help those companies extend lead nurturing activities to the channel, ensure consistency, and track activity.” – Justin Wright, CEO, Founder, Qotient
“ReachForce is excited to be part of a growing network of partners that collaborate to provide the best marketing technology solutions to our joint customers. We feel privileged to serve as the foundational data quality solution for the smart data-driven marketing teams using Marketo and look forward to helping them achieve more revenue.” – Dion Cornett, CEO, ReachForce
“The cost of dirty data on demand generation can be as high as 70% of a company’s revenue. With the combination of RingLead and Marketo, dirty data doesn’t stand a chance. RingLead has been a member of the LaunchPoint® ecosystem since 2011 and shares over 400 joint Marketo customers. With the addition of RingLead, Marketo is the only marketing automation platform that provides a seamless integration for deduplication, fuzzy duplicate prevention, data standardisation, Lead-to-Account linking and assignment, contact data append, intelligent web form, email validation, and new lead list building.” – Russ Artzt, Chairman, RingLead
“As the Engagement Economy blossoms and we double-down on our people-first approach to data-driven marketing, the opportunity to join Marketo Accelerate represents a strategic next-step, allowing us to empower Marketo users with clean, current, compliant data to amplify their marketing strategy and expand their global impact.” – Aaron Biddar, CEO, Synthio
“As a Marketo Accelerate Partner, we’re excited to continue helping the new generation of marketers extend the value of their video assets. Through our integration with Marketo, customers can easily turn the videos they already have into lead-generation machines that will generate new pipeline this month.” – Michael Litt, CEO, Founder, Vidyard
Email fraud is nothing new, but online criminals have become ever more-effective at spoofing their identities to trick employees into sending them money. The Australian Centre for Cyber Security (ACSC) recorded losses of over $20M to business email compromise (BEC) attacks last year alone, up 230 percent over the previous year – and the full amount is certain to be much larger.
Cybersecurity Insights - Attack
No matter how robust your security, or how diligent your employees, network credentials are a free pass for cybercriminals. This is mostly because employees are relied upon for their own password management. And with more than 4.8 billion sets of stolen credentials said to be available online, odds are that at least a few of your employees’ user IDs and passwords are just waiting to be used by unscrupulous outsiders. Are you ready to stop them?
Cybersecurity Insights - People
Cyber resilience will be particularly important as Australian organisations face increased pressure to quickly detect, respond to, and manage the repercussions of breaches in the wake of 2018’s Notifiable Data Breaches (NDB) scheme.