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  • 14 December 2017 16:50

Aussie in-store music leader, Marketing Melodies partners with Spotify-backed Soundtrack Your Brand

● Marketing Melodies selected as exclusive ANZ reseller for Swedish business Soundtrack Your Brand ● Soundtrack Your Brand offers a leading subscription-based music streaming service licensed for commercial and public spaces ● Recent study shows 9.1% sales increase when in-store music matches brand

Melbourne: 14 December, 2017 – Marketing Melodies, Australia’s most progressive and truly independent in-store music provider, today announces an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand, for the Australia and New Zealand markets.

Soundtrack Your Brand was founded in Sweden in 2013, with a mission to kill bad background music. Its flagship solution, Soundtrack Business, is a music-streaming platform licensed for commercial and public spaces. Some of the company’s multinational customers include McDonald’s, TAG Heuer, as well as TONI&GUY, along with thousands of small-to- medium businesses across 100 countries.

Marketing Melodies is Australia and New Zealand’s leading supplier of background music, digital signage and other retail technology, catering to over 4,600 retail stores including Witchery, The Just Group, Grill’d, Kathmandu and Optus.

The reseller agreement will see Marketing Melodies exclusively provide access to Soundtrack Your Brand’s technology and grants retailers and business owners access to the world's largest music library for commercial use, for the first time in Australia and New Zealand.

For retailers and restaurateurs, ambient music can have a profound impact on dwell time and sales. Soundtrack Your Brand recently partnered with The Swedish Trade Federation to complete the world’s largest ever study into the effects of music in commercial settings.

The study found in-store music that matched the brand resulted in an average 9.1 per cent increase in overall sales, compared with playing randomly selected popular songs. Results also showed an average increase in sales per food and beverage unit categories, including 15.6 per cent sales growth in desserts and 11 per cent in sides when brand fitting music played, indicating people prefer to spend more time in a venue with brand-aligned music.

Key features of the Soundtrack Business solution includes:

● Users can schedule their playlist sequence so that music suits different times of the day and creates different moods;

● Managers of various retail locations can control music across as many sites as needed. Managers can make changes to a single location’s playlist or instantly update the music in all stores;

● A remote app allows staff to fine-tune the volume or skip songs in order to adjust the playlist to changing conditions in real-time;

● Users have access to ready-made soundtracks, which are professional selections of music specially made for business identities. They are always updated, will never go silent and are never repetitive;

● The solution combines data analysis with hands-on expertise to deliver content that fits individual brands, boosts sales and makes staff happier.

Marketing Melodies Founder, Dean Cherny, said: “We understand that thousands of businesses in Australia and New Zealand have been inadvertently using Spotify illegally, not realising the platform is a non-commercial service. Through our partnership with Soundtrack Your Brand, we can offer access to a growing music catalogue of millions of songs across 180 music channels, which are continuously updated with fresh sounds and specially designed for differing commercial environments.

“This is a game changing development, and we’re thrilled to channel this solution through to retailers locally,” continued Mr Cherny.

In 2016, Soundtrack Your Brand expanded from the Nordics into over 100 countries worldwide. Since the beginning of last year, the business has seen revenue and user base growth by close to 400 per cent.

Meysam Majd, Global Partner Manager said: “Background music today is sold as a utility, and there’s rarely much thought going into what music brands are playing and why. We’re dedicated to improving the background music experience for retail owners, staff and consumers alike. Our business has been undergoing an aggressive growth strategy, and we are constantly scoping out potential partners in regions we’ve not yet entered. When we chose to expand into Australia and New Zealand, the team at Marketing Melodies was an obvious alignment. They are a proven market leader in the category, and we are delighted to have them join us as our exclusive ANZ partner.

“We look forward to helping local retailers take their background music to a whole new level, legally,” continued Mr Majd.

The Soundtrack Your Brand solution is available via Marketing Melodies from today.

For more information, please visit http://soundtrack.marketingmelodies.com.au (use the following voucher code for one month free: marketingmelodiesxsyb). Any sales enquiries should be directed to Dean Cherny via dean@marketingmelodies.com.au or +61 3 9016 3576.

ENDS

Notes for Editors About Marketing Melodies and other retail technology, catering to over 4,600 retail stores. http://www.marketingmelodies.com.au/

About Soundtrack Your Band digital signage services Marketing Melodies is widely recognised as Australia's most progressive and #1 truly independent in-store music provider. Marketing Melodies also offers Soundtrack Your Brand is a Spotify-backed company founded in 2013 on a mission to kill bad background music. Headquartered in downtown Stockholm, the company has spent the last couple of years building the world’s best music streaming service for businesses. The company provides businesses with a state-of the-art music platform and a scientifically proven content curation model, crafted by connoisseurs and perfected with technology. https://www.soundtrackyourbrand.com/

Research from Soundtrack Your Brand and The Swedish Trade Federation

Download the full study findings, here: https://www.soundtrackyourbrand.com/lp/hui

Marketing Melodies Media Contacts

Jennifer Gillis or Ashleigh Manion at DEC PR j.gillis@decpr.com.au or a.manion@decpr.com.au +61 2 8014 5033

Soundtrack Your Brand Media Contacts

Sven Grundberg grundberg@soundtrackyourbrand.com +46 (0)70 288 36 39

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