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  • 17 November 2017 17:10

Marketo Enhances Native Salesforce CRM Integration to Enable Sales and Marketing Teams to Fuel Higher-Quality Pipeline for Revenue Growth

Industry-leading integration optimises revenue team performance without burdening IT

SYDNEY, Australia, November 17, 2017 – Marketo, Inc., the leading provider of engagement marketing software and solutions, will increase the sync speed of their industry-leading native Salesforce CRM integration by up to 50% to empower marketing and sales teams to convert more leads to revenue. These enhancements will become generally available later this quarter.

Today’s hyper-connected world has put intense pressure on sales and marketing to respond to high-quality leads faster with the right messages that convert more prospects into customers. To achieve this, revenue teams need a seamless integration between their marketing platform and CRM system to allow them to identify the most promising prospects and act swiftly, all without taxing IT resources. Marketo's commitment to increase sync data speed by up to 50% through its natively built integration with Salesforce CRM supports greater alignment and empowerment of sales and marketing teams to drive revenue growth.

“Marketo has consistently maintained and enhanced the industry's most robust and mature integration with Salesforce CRM,” said Manoj Goyal, chief product officer, Marketo. “By increasing data sync speed by up to 50%, we are empowering sales and marketing teams to beat the competition by acting quickly on high-quality leads and converting them into profitable customers. It is just the latest investment in Marketo’s ongoing commitment to sales and marketing alignment.”

The enhanced integration between the Marketo Engagement Platform and Salesforce CRM enables marketing to better partner with sales teams so sales reps can:

• Focus on higher-quality leads that result in better pipeline and faster revenue growth

• Improve lead response times to engage customers before competitors do

• Tailor conversations based on real-time customer behavior

For more information, please visit www.marketo.com.

About Marketo

Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognised as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organisations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.

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