SYDNEY, Australia – 23 October 2017 – LifeProof built its reputation on sleek, ultra-protective iPhone cases. From 360-degree coverage to the first screenless waterproof case, the protection pioneer has always pushed the limits. LifeProof expands its lineup of action-ready cases with NËXT and SLΛM, two next-generation LifeProof cases that complement water-resistant devices, available now for iPhone 8 and iPhone 8 Plus and coming soon for iPhone X.
LifeProof’s best-selling waterproof case line, FRĒ, will also be available soon for iPhone 8, iPhone 8 Plus and iPhone X.
“LifeProof changed the iPhone protection game with its industry-leading waterproof cases,” said LifeProof CEO Jim Parke. “Now, even those who don’t need a waterproof case can experience LifeProof protection with the introduction of NËXT and SLΛM. With the features available in today’s iPhones, sometimes all you need is a thin, light case that protects from drops and dirt. NËXT delivers that in style without sacrificing the quality we’re known for.”
NËXT boasts six layers of protection in an ultra-sleek package to keep iPhone 8, iPhone 8 Plus and iPhone X safe from drops, dirt and snow. The two-piece outer shell wraps securely around the phone and delivers maximum durability and drop defence. A raised bevel bolsters drop and touchscreen protection while the display is left uncovered for direct access to the glass. A clear outer layer prevents scuffs, scrapes and scratches and an inner lining seals the case and phone from dirt. An audio-transparent mesh covers the speakers to block dust and debris while audio flows freely.
In true LifeProof fashion, NËXT protects from drops up to 2 metres, carries an IP-5X rating for blocking dirt and dust and keeps snow out. It is available in four colours – Black, Beach Pebble, Seaside and Cactus Rose – and is also compatible with iPhone 7 and iPhone 7 Plus. Pricing for NËXT is AU$89.95/NZ$99.95 for iPhone 8, AU$99.95/NZ$109.95 for iPhone 8 Plus and AU$89.95/NZ$99.95 for iPhone X.
With SLΛM, deflecting damage never looked so good. Engineered to withstand drops of up to 2 metres while maintaining a slim profile, SLΛM combines sport, style and safety for iPhone. A transparent shell reveals iPhone’s factory finish while the perimeter flashes one of four available colour options – Night Flash, Lava Chaser, Aloha Sunset and Free Flow – and is also compatible with iPhone 7 and iPhone 7 Plus. Pricing for SLΛM is AU$59.95/NZ$69.95 for iPhone 8, AU$69.95/NZ$79.95 for iPhone 8 Plus and AU$59.95/NZ$69.95 for iPhone X.
FRĒ will carry on the tradition of true four-proof protection. The two-piece shell cloaks iPhone 8 and iPhone 8 Plus in 360 degrees of security. A built-in screen guard keeps the display free of scratches while the phone is fully sealed from water to 2 metres for up to an hour. FRĒ for iPhone 8 and iPhone 8 Plus are drop tested to 2 metres and block out dirt and snow. It will be available in six colours. Pricing for FRĒ is AU$129.95/NZ$139.95 for iPhone 8 and AU$99.95/NZ$124.95 for iPhone 8 Plus and AU$99.95/NZ$124.95 for iPhone X.
NËXT and SLΛM for iPhone 8 and iPhone 8 Plus are available now from lifeproof.com.au and select Australian and New Zealand stores. To learn more or to sign up for product notifications for FRĒ visit https://www.lifeproof.com.au/.
After disrupting the consumer electronics industry with award-winning waterproof smartphone cases, LifeProof® continues to innovate and inspire. In its unapologetic quest to reimagine, reinvent and use technologies in extraordinary ways, LifeProof empowers athletes, explorers and adventurers to live life without limits. From its lineup of action-ready phone cases to LIFEACTÍV accessories, LifeProof is the gear you grab to go get living.
LifeProof champions innovative educational programs that inspire kids to become entrepreneurs and philanthropists – because one inspired kid can change the world. Visit lifeproof.com/givingback for more on this mission.
For more information, visit www.lifeproof.com.au #LiveLifeProof
Espresso Communications for LifeProof
Amanda Conroy/Amy Rathbone
+61 2 8016 2200
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