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  • 20 October 2017 11:49

App Annie announces new Managing Director for Asia-Pacific

Seasoned executive Cindy Deng announced for the role

App Annie, the most trusted app market data and insights company, today announced Cindy Deng as Managing Director, Asia Pacific. App Annie continues to experience rapid growth as the global app economy expands dramatically with 1 in 2 mobile devices globally in Asia — a ratio that will continue to increase as the total number of devices reaches 6 billion globally by 2020.

Global mobile app store downloads across all stores is forecast to increase at an annualized growth rate of 19% to hit 352 billion in 2021, while global spend will grow at 18% to reach $139.1 billion in 2021. APAC will remain the largest region by both downloads and revenue through 2021 with gross consumer spend expected to exceed $75B by 2021.

Companies of diverse industries across the Asia-Pacific region — from gaming to banking to retail and media and entertainment — are embracing mobile apps as an essential channel driving business success.

Cindy joins App Annie with more than 18 years of experience in enterprise IT, digital advertising, data analytics, and data management. She has unparalleled expertise in providing analytics solutions to major Fortune 1000 companies across the FMCG, auto, finance, travel, and technology industries. In her most recent role at Turn, she was responsible for the P&L, strategy and daily operations of Turn's business in Asia-Pacific.

“From an industry perspective, we are at a tipping point of change as more brands turn to mobile. Companies need independent and trustworthy insights into their mobile consumers; this is critical for businesses to engage with their customers and build successful business strategies,” said Cindy Deng, Managing Director, Asia-Pacific. “Data is my passion, and I am very excited to be joining App Annie and helping to continue to drive the team’s incredible success across the region.”

App Annie has been experiencing rapid financial and customer growth across industries and, as a result, launched several initiatives. The company:

● Saw YoY (Q3’16 to Q3’17) Active ACV growth across all verticals in APAC including: 169% in Personal Finance & Banking, 102% in Corporate & BSB Services, 75% in Social/Communications, 63% in Hardware & Telcos, 56% in Media & Entertainment, 44% in Finance & Investment and 31% in Gaming.

● Launched comprehensive China Android app usage metrics. Together with the company’s existing coverage of China iOS download, revenue and usage metrics, App Annie now provides extensive and rare data visibility into the world’s largest mobile app economy.

● Launched Professional Services to provide support for customers and partners with technical and market analysis needs.

“I have known Cindy for a long time and I am excited to have her lead our rapidly growing Asia-Pacific business and partner with our executive team to drive the next phase of growth at App Annie,” said Bertrand Schmitt, CEO and Co-founder of App Annie. “From day one, we have had a keen focus on Asia-Pacific, and the region currently accounts for more than 40% of our global business. Drawing on her vast experience and leadership abilities will be key as we continue to scale and deepen our investment in a comprehensive solution — from our product suite and customer success to training and professional services.”

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