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  • 18 October 2017 11:13

Automation and AI Meet Human Touch: Transforming Customer Experience

Improve the customer experience by adopting the right AI strategy

SYDNEY — October 18, 2017 — Genesys® (, the global leader in omnichannel customer experience and contact centre solutions, is hosting free, 60-minute global webinars on October 26 to detail the emerging Artificial Intelligence (AI) trends for customer experience. Featured analyst Kate Leggett of Forrester will explain how organisations can practically apply an AI strategy that blends with human assistance to improve the entire customer journey.

This webinar will outline the key use cases for how businesses can use AI today to enhance the customer experience, and will explore the critical role human touch plays in the process. Attendees will learn about Kate™, the new customer experience AI from Genesys, and how companies can leverage their existing infrastructure to connect with AI platforms.

What: Don’t Put Your Customer Experience in Jeopardy!® See how Blended AI™ Enhances the Power of Human Touch

Businesses are focusing more than ever on improving operations and customer experience through automation across multiple departments, including marketing, customer care and digital commerce. While automation is a major game changer, it does not magically fix all issues. Blending automation with AI and the human touch delivers the most efficient and satisfying customer experiences.

During this webinar, attendees will have an opportunity to engage with presenters in a Jeopardy!* style game to challenge themselves to beat the AI experts. Attendees will hear about best practices, key use cases and outcomes and walk away with a better understanding about how they can get started with an AI strategy to improve customer experience.

Who: Participants in the webinar include:

• Kate Leggett, vice president and principal analyst, Forrester

• Christopher Connolly, vice president, Solution Strategy, Genesys

• Dipali Mehta, product marketing director, Genesys

Why: Join this webinar to learn how to:

• Incorporate human-enabled AI into your existing operations

• Evaluate the cost effectiveness of AI

• Measure success and key use cases for improved customer experience

When: Thursday, October 26 — 60 minutes

Asia-Pacific: 11 a.m. SGT / 1 p.m. AEST

How: Register now to attend this live webinar and/or receive a post-event recording.

*Jeopardy! is a popular American game show with a twist—the answers are given first and then the contestants supply the questions.

About Genesys

Genesys® powers more than 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in more than 100 countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement because they perform equally well across channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering. Visit on Twitter, Facebook, YouTube, LinkedIn and the Genesys blog.

All Rights reserved. Genesys is a registered trademarks of Genesys. The Genesys Logo, Blended AI, and Kate are trademarks of Genesys. Jeopardy! is a registered Trademark of Jeopardy Productions, Inc. All other company names and logos may be registered trademarks or trademarks of their respective companies.


Belinda Truong

H+K Strategies for Genesys

+61 401 384 693

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