Modern Marketing Experience, LAS VEGAS, April 26, 2017 – Oracle today announced Oracle Content and Experience Cloud, a digital experience platform that enables organisations to manage and deliver content to any digital channel to drive effective engagement with customers, partners, and employees. The cloud-based content hub allows organisations to easily create and distribute content in a meaningful way to improve brand engagement and customer growth and retention.
“Organisations are faced with a deluge of content,” said David Le Strat, senior director, product management, Oracle. “Oracle Content and Experience Cloud helps organisations develop, use, and distribute content in a meaningful way to deliver contextualised experiences, improve customer loyalty, and create brand advocates.”
“Renault Italy implemented CRUEL’s WONDER Marketing solution powered by Oracle Content and Experience Cloud in 2015 and 2016 and is now able to distribute marketing materials 90 percent faster and respond to its auto dealers 40 percent faster,” said Antonio Orefice, Business Account Manager, Renault Italia SPA.
Part of the Oracle Cloud Platform, Oracle Content and Experience Cloud delivers a single cloud-native platform for content production, management, and delivery across all lines of business. It provides unique capabilities to support a variety of business needs, from employee and customer engagement, to sales enablement and business development. Key capabilities include:
· Content Collaboration: Easily collaborate on content internally and with external teams. Discuss, share, and annotate content with mobile access, anywhere, anytime.
· Centralised Content Hub: Utilise a single content hub to create, share, manage, and publish content to any channel, including business documents, digital assets, user-generated content, and web content.
· Consistent Omni-Channel Experience: Leverage rich APIs to deliver engaging experiences across any channels and put your business in charge with business-friendly tools.
· Enhanced Enterprise Applications with Content: Manage content from within your enterprise applications and enhance your application experience.
“In today’s digital economy, everyone expects to have a seamless experience across channels,” said Melissa Webster, program vice president, content and digital media technologies, IDC. “Enterprises need the ability to unlock content from existing systems, and drive native cloud content production to publish across any channels. This helps organisations deliver consistent omni-channel experiences for their customers and build brand advocates.”
Oracle Content and Experience Cloud is uniquely capable of addressing the needs of both the business user and IT, enabling them to work together to deliver modern, engaging digital experiences (DX). The platform integrates with the Oracle Customer Experience Cloud Suite, an integrated suite of cloud applications that empower organisations to take a smarter approach to customer experience management and business transformation initiatives. The Content and Experience Cloud also integrates with a number of leading Oracle Cloud Platform services, including Oracle Process Cloud, Oracle Mobile Cloud and Oracle Integration Cloud. This forms the most comprehensive and powerful DX platform for managing content operations, data integration, complex workflow management, and mobile and marketing automation capabilities.
Oracle Cloud is the industry’s broadest and most integrated public cloud, offering a complete range of services across SaaS, PaaS, and IaaS. It supports new cloud environments, existing ones, and hybrid, and all workloads, developers, and data. The Oracle Cloud delivers nearly 1,000 SaaS applications and 50 enterprise-class PaaS and IaaS services to customers in more than 195 countries around the world and supports 55 billion transactions each day. For more information, please visit us at: http://cloud.oracle.com
Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.
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