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  • 15 April 2013 14:52

A10 Networks and DNA partner to expand the channel in ANZ

Partnership will help A10 Networks to accelerate market penetration

MELBOURNE, April 15, 2013 -- A10 Networks™, leader in Application Networking, announced today the appointment of Digital Networks Australia (DNA) as an authorised distributor for the Australian and New Zealand region. The partnership will allow A10 Networks to grow its network of value added channel partners, and accelerate market penetration.

A10 Networks and DNA will jointly implement channel development and marketing programs focused on recruiting new channel partners and accelerating business growth for existing partners.

Munsoor Khan, Director of DNA, said: "We’re pleased to be appointed as A10 Networks' Value Added Distributor in this region and look forward to offering their full range of Application Networking solutions to our channel partners and clients. Our new relationship with A10 plays to our key strengths of providing high quality network infrastructure, security and intelligence solutions."

He said DNA has substantial experience of working with fast-growing vendors and a clear view of what support they need. Initially DNA engineers will be certified on A10 Networks’ technology, then these qualified people will be used to enable channel partners. Finally workshop sessions will be held to ensure that DNA’s partners are ready to work with customers.

“We plan to work very closely with A10 Networks to generate end user leads for the channel, by running workshops, road shows and raising awareness in the marketplace of what the company has to offer.”

Hayato Koeda, President & CEO for A10 Networks KK, and Vice President of South APAC, said: "DNA’s strong channel experience, expertise and high level technical support will allow A10 to accelerate our expansion in the Australian and New Zealand markets. We are confident that the partnership will be a success, and anticipate rapid and continuing business growth.”

About A10 Networks 

A10 Networks was founded in Q4 2004 with a mission to provide innovative networking and security solutions. A10 Networks makes high-performance products that help organisations to accelerate, optimise and secure their applications. A10 Networks is headquartered in Silicon Valley with offices in the United States, United Kingdom, France, The Netherlands, Germany, Brazil, Japan, China, Korea, Taiwan, Hong Kong, Malaysia, Australia and Singapore. For more information, visit:

About Digital Networks Australia

Digital Networks Australia (DNA) is a specialist distributor of network infrastructure, security and intelligence solutions. For 20 years DNA has focused on connecting vendors and reseller partners to the right customers through tailored lead generation campaigns backed by high quality technical services and education programmes.


William P Hayes 
 Managing Director ANZ, 
A10 Networks Phone: +61.3.8530 7079 Email:

Munsoor Khan Director, Digital Networks Australia +61.2.8436 9621

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