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  • 10 May 2011 14:49


-- EMC Software Distribution, Support and New Appliance Solidify Apache Hadoop as an Enterprise-Ready Tool Enabling New Real-Time Data Capabilities --

EMC WORLD 2011— LAS VEGAS — 10 May 2011 — Extending its leadership in providing customers with the most powerful and efficient ways to extract value from Big Data, EMC Corporation (NYSE: EMC), the world leader in information infrastructure solutions, today announced a comprehensive strategy for distributing, integrating and supporting the Apache Hadoop open-source software used for data-intensive distributed applications.

The company is introducing the world’s first purpose-built, high-performance, data co-processing Hadoop appliance — the Greenplum HD Data Computing Appliance. The appliance marries Hadoop with the EMC Greenplum Database, allowing the co-processing of both structured and unstructured data within a single, seamless solution. In addition, EMC announced the availability of the Hadoop-based EMC Greenplum HD Community Edition and EMC Greenplum HD Enterprise Edition software. Combined with product certification by a dozen leading partners, these will enable technology innovations such as real-time data interaction, offer greater reliability, and make Hadoop much easier to deploy and use.

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Apache Hadoop has rapidly emerged as the preferred solution for Big Data analytics across unstructured data. Organisations looking for opportunity in an ever-changing business environment are finding that Big Data analysis is the competitive advantage. Hadoop-based batch processing of unstructured and structured data at massive scale using commodity hardware has led to a profound change in analytics. By extracting the knowledge wrapped within unstructured machine-generated data, organisations can make better decisions that drive revenue, improve service and reduce costs.

The EMC Greenplum HD product family enables an organisation to take advantage of Big Data analytics without the overhead and complexity that comes with the cumbersome tools and solutions on the market today. Available in two editions — Community and Enterprise — Greenplum HD software provides a complete platform including installation, training, global support and value add beyond simple packaging of the Apache distribution.

EMC’s unique value and capabilities for Hadoop include:

• EMC Greenplum HD Data Computing Appliance — Apache Hadoop is seamlessly integrated with the Greenplum database in the Greenplum HD Data Computing Appliance. The solution supports Hadoop external tables, thereby enabling users to access data residing on the Hadoop Distributed File System (HDFS) without materialising the data. Administrators can read and write files in parallel from Greenplum to HDFS, enabling rapid and simple data sharing. Cross-platform analysis can be performed using the power of Greenplum SQL and advanced analytic functions accessing data on HDFS. The combined solution delivers the industry’s only complete Big Data Analytics Platform. • EMC Greenplum HD Enterprise Edition — The Enterprise Edition is a 100 percent interface-compatible implementation of the Apache Hadoop stack. By maintaining Hadoop interface compatibility, the Enterprise Edition provides seamless application portability while delivering advanced features required by larger organisations. These include:

o Data management features such as snapshots and wide area replication

o Simple data loading and access using a native network file system (NFS) interface

o End-to-end manageability including simple cluster deployment, automatic failure detection and notification, multi-site management and rolling upgrades

Best of all, these capabilities are delivered along with two to five times the performance improvement over the standard packaged versions of Apache Hadoop.

• EMC Greenplum HD Community Edition — The Community Edition is a 100 percent open source certified and supported version of the Apache Hadoop stack comprising HDFS, MapReduce, Zookeeper, Hive and HBase. EMC Greenplum provides fault tolerance for the Name Node and Job Tracker, both single points of failure in standard Hadoop implementations.

In addition to its Hadoop offerings, EMC has created a vibrant and powerful ecosystem with twelve companies offering business intelligence, data transfer and other technology capabilities. These companies are Concurrent, CSC, Datameer, Informatica, Jaspersoft, Karmasphere, Microstrategy, Pentaho, SAS, SnapLogic, Talend, and VMware. This breadth of support is testament to the value EMC brings to Hadoop. Technology companies and enterprises can now extend the trust they have in EMC to the open source data analytics tool.

EMC Global Services has developed a series of professional services, support and training for data warehousing and business analytics, including a new Enterprise Business Analytics Assessment Service to review and understand data and its role across an organisation, its processes and technology. EMC professionals will help customers deploy and optimise the new Greenplum Data Computing Appliance and design an environment for complex correlation across massive data sets. In addition, EMC will assist data migration and consolidation requirements from their Oracle, Teradata and other existing database systems onto the Greenplum Data Computing Appliance.

Supporting Quotes:

John Webster, Senior Partner, Evaluator Group: “Hadoop has played a leading role in the transformation from traditional data warehousing to Big Data Analytics. EMC’s Hadoop commercialisation strategy is aimed at streamlining and bulletproofing Hadoop for enterprise users, making Hadoop more of a must-have real-time analytics tool for the enterprise.”

Gartner, Inc. Research: Cool Vendors in Data Management and Integration, 2010 report by Eric Thoo, Donald Feinberg, Ted Friedman and Andreas Bitterer: “Use of Hadoop is growing in commercial organisations. We believe there are many implementations in ‘stealth’ mode today, hidden within business analytic groups and with little or no support from the IT department. As the use grows within the organisation and becomes more mission-critical, there is an increasing need for support and other services.”

Bill Cook, President and General Manager, Data Computing Division, EMC: “EMC has a responsibility to help our customers realise all that’s possible with Big Data, both structured and unstructured. There’s a time and a place for the value that relational databases add to structured data, and there’s a time and a place for the value Hadoop can give to unstructured data. Many of our enterprise customers need both and, with the help of our partners, we’re able to provide them both, while also meeting their expectations around high availability, fault tolerance, and enterprise-class support and service.”

Availability The EMC Greenplum HD Community Edition, EMC Greenplum HD Enterprise Edition and the EMC Greenplum HD Data Computing Appliance are expected to be available in the third quarter of calendar 2011.

Follow EMC World Online • To track the latest EMC World 2011 happenings visit the EMC World Newsroom at • For continuous EMC World news and event updates, follow and • Video replays of all EMC World keynotes and super sessions will be available to EMC’s Facebook fans at shortly after the live presentation.

About Greenplum and the Data Computing Division of EMC EMC’s Data Computing Division is driving the future of data warehousing and analytics with breakthrough products including Greenplum Data Computing Appliance, Greenplum Database, Greenplum Community Edition, Greenplum Apache Hadoop distribution, and Greenplum Chorus—the industry's first Enterprise Data Cloud platform. The division's products embody the power of open systems, cloud computing, virtualization and social collaboration—enabling global organizations to gain greater insight and value from their data than ever before possible.

About EMC EMC Corporation (NYSE: EMC) is the world’s leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC’s products and services can be found at

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EMC and Greenplum are trademarks or registered trademarks of EMC Corporation in the U.S. and other countries. All other trademarks are the property of their respective owners.

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