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  • 14 July 2011 16:51

NEW SYMMETRIX VMAXe SYSTEM EXTENDS EMC’s HIGH-END STORAGE MARKET REACH

News Summary: • EMC is expanding the global market reach of its leading high-end storage technologies with the new Symmetrix VMAXe system – enabling more IT organisations both domestically and in rapidly growing international markets to accelerate their journey to the cloud. • New smaller footprint design based on proven scale-out Symmetrix VMAX enterprise storage architecture features key software pre-loaded and configures in minutes. • Built-in open, local and remote replication support for EMC and non-EMC systems enables efficient data protection and easy migrations. • Leading EMC high-end storage technologies easier than ever to acquire through more channels and in more international markets.

SYDNEY - 14 July 2011– EMC Corporation today introduced the new EMC® Symmetrix® VMAXe™ storage system, innovative storage technology designed for virtualised cloud and mission critical IT environments. The VMAXe system enables more IT organisations to accelerate their journey to cloud computing.

The Symmetrix VMAXe has the same industry-leading Virtual Matrix Architecture™ and innovative software as larger Symmetrix VMAX systems used in the world’s largest data centres. Designed for organisations with limited storage expertise and IT resources, it features a new hardware design for a smaller footprint, and built-in software for fast installation, configuration and management.

The rapid adoption of cloud computing around the world is creating exponential data growth that many organisations are struggling to manage with limited staff, space and budgets. The Symmetrix VMAXe addresses these challenges with the most sophisticated levels of storage automation, simplified management and provisioning, scalable performance, local and remote replication and the ability to simultaneously support thousands of virtual machines from VMware and others. Symmetrix VMAXe Highlights:

• New Hardware Design: Symmetrix VMAXe combines the Virtual Matrix Architecture, which delivers data centre-class availability, with a new Intel multi-core processor-based Engine design, dense packaging and single-phase power. It can scale up to 4 Engines and from tens to up to 960 of the latest disk and flash drives. It supports leading high-end software capabilities, including FAST VP (fully automated storage tiering with virtual pools) and EMC TimeFinder® local replication software. • Provisions in Minutes: Symmetrix VMAXe can be configured in minutes with built-in EMC Virtual Provisioning™ that simplifies management and improves utilisation by enabling storage to be allocated as needed. • Unmatched Replication: The Symmetrix VMAXe system’s built-in integration with EMC RecoverPoint replication software, enables continuous data protection (CDP) and continuous local and remote replication (CLR and CRR) between a VMAXe and other EMC and non-EMC storage arrays for disaster recovery, migrations and any-point-in-time recovery of data. • Simplified Management: Symmetrix VMAXe provides leading software to simplify the management of virtual computing environments. This includes EMC Symmetrix Management Console and Performance Analyzer with an easy-to- navigate web GUI and real-time dashboard views and EMC PowerPath® SE automated path failover software for maximum availability as well as several others. • Now Available Worldwide: EMC is making high-end storage capabilities available through more channels around the world than ever before. The Symmetrix VMAXe can be purchased from EMC Velocity Channel partners or direct from EMC immediately.

Supporting Quotes:

“The Symmetrix VMAXe is a compelling expansion of EMC’s portfolio and meets the requirements of a new breed of customer, especially those in new and emerging markets around the world whose storage environment got bigger than they ever thought it would. EMC is meeting changing market conditions and requirements by making high-end storage capabilities, previously only available to larger data centers, available to everyone.” Terri McClure, Senior Analyst, ESG

EMC Executive Quote “The success and customer adoption of the Symmetrix VMAX platform and FAST technology over the past year has been phenomenal and is reflected in large market share gains. During that time, we heard from many customers, especially those in international markets that need scalable performance, automated tiering and other high-end capabilities at a level that was right for them. The Symmetrix VMAXe was purpose-built to meet the space, cost and management needs of these customers, many of them service providers, who have large, data intensive virtual environments and who can now easily realise the benefits of the most powerful, trusted and smart storage technology available.” Brian Gallagher, President, Enterprise Storage Division, EMC

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyse their most valuable asset — information — in a more agile, trusted and cost-efficient way.

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EMC, Symmetrix, VMAX, Virtual Matrix Architecture,TimeFinder, Virtual Provisioning and PowerPath are trademarks or registered trademarks of EMC Corporation in the United States and/or other countries. All other trademarks used are the property of their respective owners.

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