Stories by Martin Alexander

Are We Still Talking About Big Data?

Over the last few years, the term ‘big data’ has been hugely pervasive in marketing circles on a global scale. The big data movement has had businesses both large and small rushing to install analytics tools in their droves; but data is only as useful as what you do with it. Now, with big data firmly in the limelight, the question is how to identify and apply the insights offered by it in order to gain an advantage in a competitive market.

Martin Alexander | 04 Aug | Read more

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