In our article, "The 7 Elements of a successful awareness program," we identified the first and most critical element was obtaining C-level support. Such support is critical for the success of just about any organizational effort. Their support brings organizational buy-in and authority for your efforts. You can get other departments to support your efforts. While you will still meet some resistance, it is easier to overcome or bypass. Most importantly, you get more funding to put together a respectable awareness program.