Do brands benefit by using AI Systems?
- 02 June, 2018 13:42
Artificial intelligence is becoming one of the most popular topics among brands and marketers. This is because it is proven to make everyone’s life easier. Brands have chunks of data they need to process and make the best out of them, and AI proved to be very helpful with such tasks.
Most people tend to mistakenly treat AI as an isolated technology, without understanding that it actually represents a bunch of interrelated technologies that cover numerous aspects of people's lives. These technologies include language processing, machine learning, and expert systems.
Today, the most famous AI systems include Siri, Alexa, and Cortana, among others. These systems use progressive artificial learning to help humans in daily activities such as schedules reminders, making appointments, etc. Even Sephora, one of the biggest cosmetic brands in the world is slowly getting into AI with their Virtual Artist app, apart from offering very attractive Sephora deals on all sorts of cosmetics and makeup to begin with.
AI Is Inevitable
With AI programs integrated into the business processes, activities can be run much more efficiently. With AI integrated systems, it easy to collect consumers' suggestions or analyze and come up with a strategy to capitalize on the consumers buying trends.
AI can be successfully integrated into numerous industries, including financing, healthcare, beauty, fashion, and advertising, to mention a few. Today, with the rise of technology dedicated companies such as IDG, it is easy to re-brand businesses using AI based marketing strategies.
AI’s Make Work Easier
Typical AI systems perceive environment and change to maximize the chances of successfully achieving its set goals. Today, the systems are built to mutate and preferably replicate other successful AI systems.
In a world with hundreds of thousands of brands and channels, customers are suffused with the new and different approaches made now and then by brands. Research shows that customers long for consistency and expect the same level of services whenever they interact across multiple channels of a companies.
The use of AI helps combat these challenges by creating a consistent approach which ensures customers are happy and will keep coming back.
Here are some of the brands that extensively use AI:
Google uses AI for practically everything. From image recognition to collecting and analyzing individual searches, Google AI sorts through millions of searches every day. The AI helps classify the data and provide only relevant results to each user.
While it might be annoying at times, the AI is responsible for displaying Facebook content related to what you googled few seconds ago.
This sports brand came up with a health tracking app known as Record. This app helps users analyze workouts, nutrition, and sleep data. It can also be used to track and import fitness data from other apps.
Its primary objective is to offer personalized and customized recommendations for training and nutrition. The app is supposed to change the way people view exercising. This is another proof showing that AI improved consumers’ experience.
This is a beauty brand that made consumer experience more exciting, as it is now easy for people to search for beauty products and allocate the one they need within no time. Selecting the right cosmetics can be overwhelming, but the stress is gone thanks to the AI technology.
Sephora has a chabot that makes shopping easy. It helps customers with their preferences by asking them a quiz. The chabot then suggests products based on the quiz answers, making life easier both for the company and the buyers. The brand has gained a positive insight since it applied this tactic.
This coffee giant came up with My Starbucks Barista, a virtual assistant that helps consumers to place orders and pay via Amazon’s virtual assistant Alexa. Starbucks’ chabot can even spell names when consumers are registering for requests. In this case, AI saves time and eliminates human labor, so people can focus on running other errands that the bot cannot manage.
Being one of the most popular entertainment provider in the world, Disney obviously uses big data to improve customers experience. The MagicBand, a wristband given to all Disney customers, is fitted with long range sensors and RFID technology which feeds data to one mega-computer. The collected data then helps Disney’s cast members to anticipate the user’s desires in order to offer the best experience.
Rare Carat is a website that uses the AI technology for diamond price comparison from different online retailers. It helps users find diamonds with the best rates without necessarily having to search for traditional brick and mortar jewelry shops. Other than helping in finding diamonds, its AI also helps the company to answer customers inquiries.
Wayblazer uses Al technology to analyze the travelers’ searches and inquiries, and instantly create possible hotel recommendations. This saves the company time and money while enabling it to offer its clients instant services around the clock.
In the past few years, the history of AI systems engagement has unveiled what the future of self-learning robots will be like. The use of intelligent machines, personal virtual assistants, smart factories, and autonomous vehicles will make our lives better by simplifying tasks.
Through cognitive simulation, the future of AI will help researchers to effectively test theories about how the human mind works. This advanced form of information processing will be an important tool in redefining our day-to-day activities.