Selling your smart home? Don't expect to command a premium
- 11 March, 2015 01:57
Home buyers are becoming increasingly interested in properties with smart-home features, and more of these types of homes are coming onto the market. But most real-estate agents don't think sellers should add such features before listing their homes, and few think they make homes sell faster.
That's according to a survey of 513 Coldwell Banker real-estate agents in the U.S., who were quizzed on the topic between January and February of 2015.
Fully 64 percent of the agents surveyed said buyers were more interested in homes with smart-home features today than they were two to five years ago, and 62 percent said buyers were more interested in controlling their home's lighting, HVAC, and entertainment systems using a smartphone, tablet, or computer, or with a stand-alone control panel than they were two to five years back.
The vast majority of buyers expressing interest in these types of homes were Millennials between the ages of 18 and 34, and Gen-Xers between the ages of 35 and 49. Surprisingly few Baby Boomers are looking for these features in a new home according to Coldwell Banker's survey results.
Buyers expressed the most interest in security features, such as door locks and video cameras. Smart thermostats were the next most popular item, followed by safety systems such as fire alarms and smoke detectors. Interest in lighting controls came next, with entertainment systems following close behind.
The story behind the story: The good news for people selling smart homes is that more people are interested in buying them. But there's one critical question this survey doesn't answer, at least not straight out: Will a smart home command a premium over a similar home that doesn't have connected features?
The fact that 51 percent of the agents surveyed don't think home sellers should add connected-home features to their properties before they list them, and 41 percent don't think connected homes sell any faster than ordinary ones leads me to believe the answer to that question is no. I suspect buyers will expect those features to come as part of the package, or they'll decide to install their own systems after the sale.
If you're contemplating installing a system in your home, don't bank on recouping your investment when you sell. The convenience and safety features might be the only reward you get.