Betfair deploys new anti-fraud system from Sphonic

Allows the online betting firm to get a 'complete digital picture' of its customers

Online betting and gaming company Betfair is using Sphonic's identity and risk management solution, which will be used to help prevent fraud.

The Sphonic technology will enable Betfair to build a "complete digital picture" of each of its customers, allowing it to combine data from a variety of sources for greater visibility of its user base, Betfair said.

"After a rigorous selection process we are partnering with Sphonic for our KYC (know your customer) services," said Phillip Rivers, head of registrations, payments and fraud at Betfair. "Sphonic's integrated, real-time approach to big data ensures the needs of our growing user base will be met both now and in the future."

Earlier this year, Betfair said it had deployed a new IT performance analytics system, which it would start using during the busy World Cup period. It chose the V5 modular platform from Nexthink to monitor the performance of its European operations.

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