Having signed WhiteGold Solutions as its Australia-New Zealand distributor, security solutions provider A10 Networks is looking to a redesigned channel partner program to expand its reach in the region and tap into growing demand for tools to fight increasingly virulent distributed denial of service (DDoS) attacks.
Such attacks – which ravaged networks around the world in June as rent-a-botnet services continued to become more popular – are presenting an increasing threat as organisations of all kinds increasingly rely on online capabilities to function, vice president of worldwide sales Ray Smets told CSO Australia.
DDoS attacks are “a very well known problem that continues to evolve and grow,” he said. “The one thing we know about DDoS is that it's certainly never going to go away – and if anything, it will only get bigger. Once you detect that you have a DDoS attack, you have to clean it at an ever increasing scale.”
Aiming to keep up with the DDoS growth curve, A10 is pushing the flexibility of its software-defined network (SDN) environment, which is based on its Advanced Core Operating System ( ACOS) – a software platform that has been highly optimised to support a range of DDoS and other security-related applications.
Flexible application design will become increasingly important in adapting security tools to the changing designs of Increasingly centralised data centres, Smets said, noting that enterprise service providers were continuously looking for new capabilities to ensure the security and integrity of their “incredibly well designed and well protected assets.”
“We're sitting right in front of those applications and helping customers manage them in the data centre,” he explained. “If you're a thriving business, you're going to need more data centre capacity – and more technology like this.”
The newly introduced Affinity Partner Program is designed to help DNA train up systems integrators and specialised security providers on the technology, allowing them to integrate DDoS protection and other forms of security at the lower levels of the security food chain.
“It's a full-fledged launch in ANZ, and our hope is that we can attract more business through our local partners,” Smets explained. “Many of our customers in the region are either looking at upgrading their data centre infrastructure, moving old data centres to new architectures, or looking at making them more efficient.”
“We know the networks are evolving from hardware to software, and from physical to virtual,” he continued. “ANZ is very cloud-oriented, and moving things into multi-tenanted public or private clouds. And I think that's going to be quite important – a long-term success for the ANZ region.”