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WD’s New My Book® Mirror Edition™ External Hard Drive Provides The Safest Place For Valuable Personal Content

  • 09 July, 2008 15:00

<p></p>
Consumers can now easily configure out-of-the box RAID modes that Automatically
and Continuously Duplicates Users' Data<br/>
<br/>
<strong>Sydney Australia</strong> - <strong>July 09, 2008</strong> - WD®
today introduced its new My Book® Mirror Edition™ dual-drive storage
systems, which can automatically store valuable personal content not once, but
twice, to maximize data safety. This RAID-based continuous data protection feature,
called mirroring, makes WD's My Book Mirror Edition storage systems the safest
place for storing irreplaceable data.<br/>
<br/>
Personal collections of digital content, such as photos, music, and videos,
continue to grow on desktop and notebook computers around the world. Consumers
are increasingly aware that taking precautions to protect their data is vital
and are looking for a simple solution.<br/>
<br/>
When users store their personal content on a My Book Mirror Edition system,
their valuable data is automatically mirrored for extra protection - making
it easy and economical to benefit from the data redundancy typically found in
corporate data centers. This mirroring technology makes the new dual-drive systems
an ideal storage solution for photographers, home users and small offices and
anyone looking for extra assurance that their data is safe.<br/>
<br/>
Consumers can also use the My Book Mirror Edition storage system and the included
backup software to automatically and continuously back up their personal computers.
The mirroring feature provides users the added assurance of a redundant backup
of their data.<br/>
<br/>
Jim Welsh, vice president and general manager of branded products and consumer
electronics groups for WD, said, "Personal and business content are extremely
valuable - both emotionally and financially. Our new My Book Mirror system helps
users sleep easy, knowing that their data is safe."<br/>
<br/>
<strong>Formatted for Windows® computers, these new storage systems feature:</strong><br/>
- USB 2.0 interface for flexibility and convenience;<br/>
- Configured out-of-the box in RAID 1 (Mirrored) mode [RAID 0 (Striped) configurable];<br/>
- Available in capacities of up to 1 TB and 2 TB, the My Book Mirror Edition
storage systems ship in Mirrored mode and use half the capacity for file redundancy;<br/>
- Cool, eco-friendly operation with GreenPower™ drives that consume approximately
one-third less power than standard dual-drive external storage systems and efficient
convection cooling architecture and power-saving mode;<br/>
- Designed without a fan for whisper-quiet operation in a home or office environment;<br/>
- Automatic and continuous backup software that allows users to simultaneously
save a change and have it backed up on the second drive for the ultimate in
data protection;<br/>
- User serviceability<font size="2">(1)</font>, enabling owner to open the enclosure
and replace the drives inside;<br/>
- Capacity gauge to see at a glance how much space is available on the system;<br/>
- Intelligent drive management features, including automatic power-up, Safe
Shutdown™ and LED status and activity lights; and,<br/>
- 3-year limited warranty.<br/>
<br/>
<strong>RAID 1 (Mirrored</strong>)<br/>
Using RAID mirroring technology, this system automatically and continuously
duplicates your data for the ultimate in data protection. If one drive in this
two-drive system ever fails, the My Book Mirror Edition system continues to
run and your data is safe. The My Book Mirror Edition storage systems ship in
Mirrored mode and use half the capacity for file redundancy.<br/>
<br/>
<strong>RAID 0 (Striped)</strong><br/>
Users can choose to use the full<font size="2">(2)</font> capacity of this system
by reconfiguring the drive to RAID 0 (Striped) mode. With RAID 0, users can
have up to 2 TB of storage in an elegant, small footprint design that offers
plenty of room to store an entire digital photo library and hundreds of hours
of HD movies or digital video (results will vary based on file size and format,
settings, features, software and other factors).<br/>
<br/>
<strong>Cooler, quieter, eco-friendlier</strong><br/>
Designed to use only WD's GreenPower drives, this system, with its efficient
convection cooling architecture, fan-less design, and power saving mode, consumes
up to 33 percent less power than standard systems, is reliably cool, and remarkably
quiet.<br/>
<br/>
<strong>Back It Up</strong><br/>
Backing up data is no longer the chore that it once was. In an effort to educate
and build awareness among consumers about how to best protect their precious
memories and important files, WD has put together some tips and tricks to make
it easier than ever to back up data. Visit www.backituponwd.com to learn more.<br/>
<br/>
<strong>Product Summary</strong><br/>
Manufacturer: Western Digital<br/>
Product Name: My Book Mirror Edition<br/>
RRP for 1TB: A$349 , NZ$389<br/>
RRP for 2TB: A$ 699 , NZ$769<br/>
Warranty: 3-year limited warranty<br/>
Website: www.westerndigital.com<br/>
Product link and Photos: www.wdc.com/en/products/products.asp?driveid=466<br/>
Australian Distributors: Simms International, Synnex Australia, TodayTech<br/>
New Zealand Distributors: Ingram Micro NZ<br/>
<br/>
<strong>About WD</strong><br/>
WD, one of the storage industry's pioneers and long-time leaders, provides products
and services for people and organizations that collect, manage and use digital
information. The company produces reliable, high-performance hard drives that
keep users' data accessible and secure from loss. WD applies its storage expertise
to consumer products for external, portable and shared storage applications.<br/>
<br/>
WD was founded in 1970. The company's storage products are marketed to leading
systems manufacturers, selected resellers and retailers under the Western Digital
and WD brand names. Visit the Investor section of the company's Web site (www.westerndigital.com)
to access a variety of financial and investor information.<br/>
<br/>
<font size="2">(1) See instructions for details.<br/>
(2) System can be reconfigured to RAID 0 (Striped) to utilize the full capacity
for data storage and eliminate the extra data protection offered in RAID 1 (Mirrored)
setting.</font><br/>
<br/>
###<br/>
<br/>
Western Digital, WD, the WD logo and My Book are registered trademarks; Mirror
Edition is a trademark of Western Digital Technologies, Inc. Other marks may
be mentioned herein that belong to other companies. All other brand and product
names mentioned herein are the property of their respective companies. One gigabyte
(GB) = 1 billion bytes. One terabyte (TB) = one trillion bytes. Total accessible
capacity varies depending on operating environment.<br/>
<br/>
<strong>PR CONTACT</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: www.gapmarketing.com.au
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