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Lexar Media demonstrates its innovative range of advanced digital media products at PMA 2008 in Brisbane

  • 30 May, 2008 09:57

<p><i>Lexar Media to showcase New Flash Memory and Mobile Products, and Expanded Range of Kodak Products at Lexar Media booth #605</i></p>
<p>Lexar Media, Inc., a leading global provider of memory products for digital media, will exhibit five of its new product ranges at PMA 2008 under the banner, “If It’s Important to You, It’s Safe With Us.” Lexar Media’s new products include Lexar mobile memory cards &amp; readers, Kodak-branded flash memory products designed to cater to consumer demand for higher capacities, smaller form factors, and innovative lifestyle features.</p>
<p>Jeff Cable, Marketing Director of Lexar Media commented: “Lexar Media has always strived to create products that provide tangible benefits to consumers. With our 2008 product range, there is a clear emphasis on supplying advanced memory solutions that offer key lifestyle benefits and provide users with the confidence and peace of mind that comes from knowing that important data is safe with Lexar Media. Through our diverse range including Solid State Drives (SSDs) for data-sensitive professionals, to consumer and enterprise-class USB flash drives, microSD and microSDHC mobile memory cards, and SDHC Standard and High Performance SDHC Cards, there is a Lexar Media product to suit absolutely everyone!”</p>
<p>Mathew Luu, Marketing Manager of Lexar Media ANZ &amp; South Asia said: “Over the last year, Lexar Media has undergone major growth and has emerged as a strong partner to some of the world’s most respected and well-known brands. Coupled with the expansion of our Crucial and Lexar Media product offerings our brand relationships with companies like Kodak and Disney, mean we are penetrating new and emerging markets, offering a full range of reliable, secure and advanced feature-driven memory products and technologies to consumers and resellers.”</p>
<p>At PMA 2008, the Lexar Media booth will showcase a variety of new and exciting products under the Lexar Media, Crucial &amp; Kodak brands.</p>
<p>• Crucial Solid-State Drives, a new line of Crucial solid-state drives (SSDs), available initially in capacities of 32GB and 64GB. The drives feature an industry standard 2.5-inch drive enclosure with a native SATA 3.0Gb/s interface. Crucial SSDs are more durable, require less power, and offer greater overall system performance than traditional hard disk drives. Crucial External 2.5 inch Storage Kit and various online customer tools, are available at www.crucial.com/ssd or www.crucial.com/uk/ssd.
Local pricing will be announced later in Q2 2008</p>
<p>• New Lexar microSD™ and microSDHC™ Mobile Memory Cards, introductory products in a new line of Lexar Mobile Memory Cards that address the ever increasing storage needs of today’s feature-rich mobile devices. Allowing users to download and store a vast numbers of photos, videos, music, gaming, and other media files. The Lexar microSD Mobile Memory Card includes free adapters for use in miniSD and SD devices, and the Lexar microSDHC Mobile Memory Card includes a free adapter for use in SDHC devices so users can maximise their memory card investment by using a single card in a variety of devices.
Products are now available in Australia and the suggested RRPs are:</p>
<p> Lexar microSD Mobile Memory Card 1GB - AU$18.95</p>
<p> Lexar microSD Mobile Memory Card 2GB AU$25.95</p>
<p> Lexar microSDHC Mobile Memory Card 4GB - AU$59.95</p>
<p> Lexar microSDHC Mobile Memory Card 8GB local pricing will be announced later in Q2 2008</p>
<p>• New 8 GB Kodak SDHC Standard and High Performance SDHC Cards, provide digital camera users with a major upgrade in memory capacity and utility options. Both cards are designed for use with SDHC-enabled devices, including digital cameras, MP3 players, and more. The high-speed, high-capacity KODAK SDHC High Performance Memory Cards are ideal for rapid-fire picture taking and capturing TV-quality video with an SDHC-enabled device.
Local pricing will be announced later in Q2 2008</p>
<p>• New Kodak USB Flash Drive, powered by Lexar, the new Kodak USB Flash Drive includes all the features that have made Lexar JumpDrive® USB flash drives popular among today’s knowledgeable computer users. Stylish, compact, and reliable, the new Kodak USB Flash Drive lets users easily store, transfer, and carry photos, files, music, and more. It is designed for total compatibility with Kodak EASYSHARE Digital Picture Frames—users simply plug the drive directly into the frame to easily view stored photos.
Products are now available in Australia and the suggested RRPs are:</p>
<p> KODAK USB Flash Drive 1GB AU$18.95</p>
<p> KODAK USB Flash Drive 2GB AU$25.95</p>
<p> KODAK USB Flash Drive 4GB AU$45.95</p>
<p> KODAK USB Flash Drive 8GB AU$75.95</p>
<p><b>Availability</b></p>
<p>Lexar Media digital memory products are now available from the following retailers; Officeworks, Myer, David Jones, Harvey Norman, Dick Smith, Teds, Michaels and selected JB HiFi &amp; Camera House Stores. Local distributors of Lexar Media products include: WestGroup – Ph: 1300 130 578 and Ingram Micro – Ph: 1300 651 124.</p>
<p><b>About Lexar Media</b></p>
<p>Lexar Media is a leading marketer and manufacturer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar Media also sells flash memory products under the Kodak brand. For more information about Lexar Media, visit www.lexar.com/au. For more information about Crucial products, visit www.crucial.com. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc., and Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.</p>
<p><b>About Micron Technology, Inc.</b></p>
<p>Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.</p>
<p>© 2008 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo and Jumpdrive are trademarks of Lexar Media, Inc. Micron, Crucial, and the Crucial logo are trademarks of Micron Technology, Inc. Kodak and the Kodak trade dress are trademarks of Kodak used under license. Eastman Kodak Company is an authorized licensee of the SD and xD-Picture Card trademarks. All other brand or product names are trademarks or registered trademarks of their respective holders.</p>
<p><b> Media Contact</b></p>
<p>Kya de Rome</p>
<p>Kinetics PR</p>
<p>+61 2 9212 3848</p>
<p>kya@kinetics.com.au</p>

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