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Western Digital Expands Best-Selling Portable Storage Family With Top-Of-The-Line My Passport Elite USB Hard Drives

  • 09 April, 2008 16:30

Packed with Features, New Portable Storage Devices Cater to Discriminating
Consumers On-the-go
<p>Sydney Australia - April 9 2008 - Expanding on its popular portable storage
offerings, WD® today introduced its new My Passport™ Elite™
Portable USB Drives which are designed to make it easy to securely carry thousands
of songs, videos or photos in style. Available from Australian and New Zealand
distributors and select retailers, the new fully-featured My Passport Elite
Portable USB Drives include a luxurious, soft-touch finish that makes these
drives easy to grip, comfortable to hold, and fashionable to carry.</p>
<p>Weighing in at less than 5 ounces and available in capacities of 320 and 250
GB, the new My Passport Elite drives are small enough to fit in a pocket for
consumers on-the-go. Adding to the small footprint, these drives are USB-bus
powered, which eliminates the need for an external power adapter (1).</p>
<p>"Your digital content is as personal today as photos in shoeboxes and
racks of CDs were yesterday," said Jim Welsh, vice president and general
manager of WD's branded products and consumer electronics groups. "The
device that securely holds your content should be just as personal. Having listened
to our customers, we are expanding the options available on our WD Passport
family of personal storage devices with more features, content management functions
and fashionable design."</p>
<p>Unique features of the new My Passport Elite Portable USB Drives include:</p>
<p>Capacity gauge that enables users to know at-a-glance how much space is available;<br/>
Powerful automatic backup software lets users designate files and folders for
automatic and continuous backup; <br/>
Synchronization software that lets users sync their changes and protect their
information with 128-bit encryption; <br/>
Retrieve forgotten files from any MioNet®-enabled PC (compatible with Windows®
only) and copy them to My Passport Elite with MioNet installed allowing users
to retrieve forgotten files from the road using the unique MioNet Key™
software; <br/>
Available in two elegant, soft-touch colors: bronze and titanium<br/>
Industry-leading 5-year limited warranty; and, <br/>
Plug-and-play capability with gaming consoles (2) to make it easy to play music
and view photos and video files on a TV.</p>
Product Summary<br/>
Manufacturer: Western Digital<br/>
Product Name: My Passport Elite<br/>
RRP for 250GB: A$199, NZ$290<br/>
RRP for 320GB: A$279, NZ$349Warranty: Industry leading 5-year limited warranty<br/>
Product link and Photos:</p>
<p>About WD <br/>
WD, one of the storage industry's pioneers and long-time leaders, provides products
and services for people and organizations that collect, manage and use digital
information. The company produces reliable, high-performance hard drives that
keep users' data accessible and secure from loss. WD applies its storage expertise
to consumer products for external, portable and shared storage applications.</p>
<p>WD was founded in 1970. The company's storage products are marketed to leading
systems manufacturers, selected resellers and retailers under the Western Digital
and WD brand names. Visit the Investor section of the company's Web site (
to access a variety of financial and investor information.</p>
<p>(1) An optional cable is available for the few computers that limit bus power.
(2) Microsoft® Xbox 360 and Sony® PS3 gaming consoles</p>
<p>Western Digital, WD, the WD logo and WD Passport are registered trademarks
in the U.S. and other countries; My Passport Elite and MioNet Key are trademarks
of Western Digital Technologies, Inc. All other brand and product names that
may be mentioned herein are the property of their respective companies. One
gigabyte (GB) = 1 billion bytes. One terabyte (TB) = one trillion bytes. Total
accessible capacity varies depending on operating environment.</p>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
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