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Pernod Ricard Hong Kong Limited Selects StayinFront CRM Solution to Support Asian Pacific Marketplace

  • 21 June, 2007 13:26

<p>- Global Premium Brand Liquor Manufacturer and Distributor Cites StayinFront CRM’s
Multi-Lingual Capability and Flexibility as Key Differentiators in Selection Process -</p>
<p>StayinFront, Inc., a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems, today announced it has won a new multi-year contract with Pernod Ricard Hong Kong Limited, the company’s regional office that supports markets across Asia, from the Gulf States and India to Japan.</p>
<p>Pernod Ricard is the second largest wine and spirits company in the world and number one in Asia and a leading international manufacturer and distributor of premium brand liquors that include Chivas Regal, Kahlúa, Malibu, The Glenlivet, Jameson, Beefeater, and Stolichnaya, with a presence in more than 70 countries.</p>
<p>Pernod Ricard selected StayinFront CRM as the result of a rigorous selection process that lasted more than 18 months. The first market rollout will occur in China with 300 users, where StayinFront CRM is replacing an existing in-house solution. Citing the strength and flexibility of StayinFront CRM, Salina Lo, IS Director of Pernod Ricard Asia said, “StayinFront CRM’s robust language capabilities, superior CRM system and local support will help us address the many business opportunities created by our growing marketplace.”</p>
<p>Gloria Hooper, Managing Director at StayinFront (SEA) Pte Ltd., commented, “StayinFront CRM will provide Pernod Ricard with a flexible, enterprise-wide solution that can support and manage its extensive product, supplier, distribution and customer data channels. With the ability to be rapidly configured to meet the specific needs of each client, StayinFront CRM’s unique product architecture can integrate into existing business processes in each of Pernod Ricard’s Asian markets without costly and time-consuming programming and development. We are proud to welcome them as a respected client.”</p>
<p>About StayinFront, Inc.
StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems. StayinFront offers rapidly configured and implemented solutions and services to manage and integrate all points of customer interaction including sales, marketing and customer support.
StayinFront has been chosen globally as a strategic CRM partner by many of the world’s top life sciences, consumer goods, financial services and business-to-business companies, and StayinFront solutions have been implemented in over 20 countries in 12 languages.
StayinFront’s flexible product architecture, object-oriented data modeling and range of deployment options provide an “exact fit” solution to help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership.
StayinFront also offers a range of support services including, StayinFront Data Quality Services, to improve, standardize, augment and further leverage the informational assets contained in proprietary databases.
Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Belgium, Ireland, India, Australia, Singapore and New Zealand. The Company can be contacted via the web at www.stayinfront.com.</p>

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