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Acronis Named a CRN (US) Emerging Tech Vendor

  • 12 June, 2007 10:39

<p>Acronis, Inc. (<a href="www.acronis.com.au">www.acronis.com.au</a>), a leading developer of storage management software, announced today that it has been selected by CRN (US), part of CMP's family of Channel Solutions, as a CRN Emerging Tech vendor. CRN's Emerging Tech list captures companies that are delivering high margins for solution providers via innovative and easy-to-use technology that undercuts industry giants.</p>
<p>With partners worldwide, Acronis provides advanced storage management and disaster recovery software helping enterprises to safeguard their information and assure its availability, security, integrity and recoverability.</p>
<p>"It is an honour to be named a CRN Emerging Vendor by a publication that knows and understands the channel," said Eric Dougherty, director of channel sales of Acronis. "The Acronis Authorised Solution Provider Program offers training and support for our partners' virtualisation, business continuity and integration projects."</p>
<p>According to the 2007 CRN Emerging Tech Survey, solution providers add emerging technologies for the following reasons; the technology is superior to other products in the market segment, the technology compliments a solution providers' existing practice areas, emerging vendors provide better services opportunities, emerging vendors pay better attention to partners, emerging vendors offer higher margins, customers want alternate product choices, and emerging vendors have better joint-marketing programs. In addition, 61 percent of solution providers surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.</p>
<p>"Successful solution providers are always looking for new and innovative partners, and the CRN Emerging Tech list provides a way for them to discover a large number of potential new partners that offer a wide range of emerging technologies," said Heather Clancy, vice president and editor of CRN (US).</p>
<p>Vendors that make the CRN Emerging Tech list must have an established solution provider program and formal guidelines for recruiting channel partners. They must demonstrate that their direct sales mix is trending down as evidenced by the company's revenue history, they must have a channel-positive or channel-neutral strategy for internal sales compensation, and they must not be a dominant market share player. Final selection to the Emerging Tech list was made at the discretion of the CRN (US) editorial team after a review of the submitted information and conversations with current or targeted partners.</p>
<p><b>About The Channel Group</b><br/>
CMP Channel Group is the one stop shop customers turn to in order to meet their global sales channel objectives from access to execution. Through use of its family of channel solutions which include CRN and VARBusiness, the ChannelWeb network, the Group's XChange worldwide face-to-face conferences and the Institute for Partner Education &amp; Development (IPED), vendors are able to accelerate sales through the channel. CMP Channel Group provides a worldwide answer to advertising, branding and marketing services, lead generation, market intelligence, branded and custom events, education of solution providers and best practices for vendors.</p>
<p><b>About CRN</b><br/>
CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company's sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. Celebrating its 25th year, CRN is the most trusted source for channel professionals. CRN can be found on the web at <a href="www.channelweb.com">www.channelweb.com</a>.</p>
<p><b>About CMP Technology (<a href="www.cmp.com">www.cmp.com</a>)</b><br/>
CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (<a href="www.unitedbusinessmedia.com">www.unitedbusinessmedia.com</a>), a global provider of news distribution and specialist information services with a market capitalisation of more than $3 billion.</p>
<p><b>About Acronis</b><br/>
Acronis is a leader in providing advanced, scalable storage management and disaster recovery software that helps enterprises safeguard their information and assures the availability, security, integrity and recoverability of their infrastructure. Acronis' patented disk imaging and disk management technology have won broad industry acclaim and numerous awards for excellence in data protection, backup and recovery, system deployment, and server migration for both physical and virtual machine servers. Its flagship product, Acronis True Image, is a leading commercial disk-imaging and bare-metal restore solution for Windows and Linux servers, as well as an automated system portability and migration tool. Since 2002, Acronis True Image has been the solution of choice for tens of thousands of customers, from small to mid-size businesses to the Fortune 500 in the banking, professional services, healthcare, technology, retail, government and manufacturing markets.</p>
<p>A global company, Acronis has offices in the United States, Europe and Asia and sells its products both direct and through enterprise resellers. For additional information, please visit <a href="www.acronis.com.au">www.acronis.com.au</a>.</p>
<p><b>Media contact:</b><br/>
Jessie Jin<br/>
Kinetics PR<br/>
T: (02)9212-3848<br/>
E: jessie@kinetics.com.au<br/></p>

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