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Lexar Demonstrates SDHC Cards at PMA 2007 in Melbourne

  • 03 May, 2007 11:26

<p><b>Sydney, May 3, 2007</b> - Lexar Media, Inc., a world leader in advanced digital media technologies, will demonstrate 133x speed-rated Secure Digital High Capacity (SDHC™) flash memory cards, Platinum II and Standard Line SDHC cards at PMA 2007 in Melbourne.</p>
<p>As digital camera resolution continues to increase and capturing video becomes an even greater consumer habit, SDHC cards provide much needed capacity and performance to ensure a superior user experience. Lexar SDHC cards satisfy market demand for reliable SDHC cards that are ideal for storing and sharing digital images, video, and music and are offered at varying price and performance levels.</p>
<p><b>Lexar 133x speed-rated SDHC flash memory cards</b><br/>
Lexar 133x speed-rated SDHC flash memory cards are designed for professional and high-end amateur photographers who demand the freedom and flexibility to quickly capture a large number of high-resolution images with SDHC-enabled digital cameras. Delivering a minimum sustained write speed capability of 20MB per second, Lexar Professional SDHC cards allow photographers to capture more images while spending less time changing memory cards.</p>
<p>When used in conjunction with the high-speed USB 2.0 reader included free with every Lexar Professional SDHC card, photographers will experience an immediate improvement when downloading stored images to a destination device. This card meets the increasing storage capacity requirements of professionals and enthusiasts who demand the highest performance and want to take full advantage of the speed and file sizes provided by today's digital SLR cameras.</p>
<p>In addition to free dedicated technical support and a limited lifetime warranty, Lexar Professional SDHC memory cards come with a comprehensive suite of valuable software available for free download, including Lexar Image Rescue™ 3 and Corel® Paint Shop Pro® X, valued at $199.</p>
<p><b>Lexar Platinum II SDHC cards</b><br/>
Lexar Platinum II SDHC cards is available now in 4GB capacity and speed-rated at 60X, capable of a minimum sustained write speed of 9MB per second*. Lexar Platinum II SDHC memory cards include the standard edition of Corel® Photo Album™ 6 and a limited lifetime warranty.</p>
<p><b>Standard Lexar SDHC cards</b><br/>
Standard Lexar SDHC cards are available now in 4GB capacity. By SDHC specifications, the cards are SDHC Class 2 - providing a minimum sustained write speed of greater than 2MB per second. Standard Lexar SDHC cards include the starter edition of Corel Photo Album 6 and a 5-year limited warranty.</p>
<p><b>Availability and Pricing</b><br/>
All Lexar SDHC cards are available now from Officeworks, Myer, Harvey Norman and other major retailers in Australia. The suggested retail prices are</p>
<p>- Professional 133x SDHC card 4GB: $154.95<br/>
- Platinum II SDHC card 4GB: $134.95<br/>
- Standard Line SDHC card 4GB: $104.95</p>
<p>Lexar is providing additional value to all SDHC flash memory card packages by including an SDHC-enabled card reader that allows for high-speed data transfer from card to destination device.</p>
<p><b>About SDHC</b><br/>
SDHC cards are based on the Secure Digital Association's 2.0 specifications, utilising the FAT32 file system. While the form factor of SDHC cards is identical to that of standard SD cards, SDHC cards are not backwards compatible with standard SD host devices, meaning that SDHC cards cannot be used in standard SD host devices. SDHC cards are specifically designed for use with SDHC-enabled devices, and allow users to leverage the higher capacity offered by the cards within those devices.</p>
<p><b>About Lexar</b><br/>
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers, and ATA controller technology for the digital photography, consumer electronics, industrial, and communications markets. Lexar also sells memory cards under the Kodak brand.</p>
<p><b>About Micron Technology, Inc</b><br/>
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.</p>
<p><b>For more information contact:</b><br/>
Jessie Jin<br/>
Kinetics PR<br/>
T: (02)9212-3848<br/>
M: 0408 524370<br/>
E: jessie@kinetics.com.au</p>
<p><i>* By SDHC specifications, the cards are SDHC Class 6 - providing a minimum sustained write speed of greater than 6MB per second.</i></p>

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