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MapInfo Launches AnySite Australia

  • 21 March, 2007 12:28

<p>Powerful Demographic Research, Target Marketing, and Site Selection Software Tool Now Available for Australian Businesses and Government Organisations</p>
<p>Sydney, Australia — March 21, 2007 — MapInfo Corporation (NASDAQ: MAPS), the leading global provider of location intelligence solutions, today announced the launch of AnySite Australia, a market analysis application tailored for the Australian market, which delivers visual and predictive analytic capabilities to improve the accuracy and efficiency of territory management and site selection. With AnySite, Australian organisations are able to quickly and easily analyse and visually display customer and market research data to find new site locations, grow existing locations or plan for emerging community service demand.</p>
<p>AnySite is a location intelligence tool for developing site selection strategies and analysing a broad range of consumer behaviour. Ideal for retail and property management, financial institutions, insurance carriers, and public sector organisations, AnySite integrates Australian Census data, along with other high value industry data and estimates to enable organisations to map demographic profiles against specific locations. For example, a retailer evaluating new store locations can determine the financial viability of different sites according to a range of criteria such as population density, drive time catchments and income levels, and then generate colour-coded maps to clearly display their findings. For Public Sector organisations such as Local Governments and Health and Social Services, AnySite used in conjunction with Australian Bureau of Statistics Census data enables planners to make better decisions on the location and delivery of public services and facilities.</p>
<p>Several Australian-based organisations such as Lend Lease, Brown-Forman and Elders are already relying on AnySite. Elders, one of Australia’s oldest and largest agribusinesses and diversified organisations, has chosen AnySite Australia to help it bid to provide competitive telecommunications services to customers in rural and regional areas. Using AnySite to integrate statistical and demographic data into their analysis, Elders’ business analysts are able to understand the demographic profiles of its rural customer base and also assess potential customer demand and resulting capacity requirements.</p>
<p>"AnySite puts advanced location intelligence capabilities into the hands of business and public sector users, allowing them to generate a wide range of maps and reports to meet their needs," said Jonathan Wright, MapInfo Australia’s Managing Director. "AnySite gives organisations the ability to quickly and consistently evaluate the potential of any proposed site, or to understand potential competitive threats and community service needs. With AnySite users can generate literally hundreds of maps and reports within a single session, enabling them to identify within moments which of multiple sites has the greatest concentration of desired variables, and saving hours and even days of tedious work."</p>
<p>About MapInfo Corporation
MapInfo is a global company and the leading provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, N.Y., MapInfo is on the World Wide Web at www.mapinfo.com.</p>
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<p>MapInfo and AnySite are trademarks of MapInfo Corporation and/or its subsidiaries and affiliates.</p>
<p>Of Note
This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading "Risk Factors." MapInfo takes no responsibility to update any forward-looking statements.</p>
<p>For more information, please contact:
Angela Coombes
Max Australia
+ 61 2 9954 3492
angela.coombes@maxaustralia.com.au</p>

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