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Macquarie Regional Radioworks and Legion Interactive Launch Online Portal

  • 07 December, 2006 14:58

<p><i>Delivers a spellbinding and interactive listener experience</i></p>
<p>Legion Interactive, a leader in providing digital and interactive communication solutions, and Macquarie Regional Radioworks have launched theradio.com.au – an exciting, world-class web portal that consolidates the individual sites of all 86 Macquarie Regional Radioworks’ radio stations from one destination point. The portal went live on November 27, 2006.</p>
<p>theradio.com.au delivers a compelling and interactive listener experience, exciting promotional offerings and the opportunity for advertisers to reach listeners of one of the largest network of stations in the country.</p>
<p>“From now on, every station has the same professional, high impact web presence, promoting station programs and personalities, national and local competitions and other regional information,” said Mark Tesoriero, Head of Production at Legion Interactive. “The focus of theradio.com.au portal is to support the radio network and its listeners with the best interactive tools and content, and to provide a cross platform radio/web offering to advertisers.”</p>
<p>With the 86 stations reaching 2.6 to 3.0 million listeners weekly, national brands have been quick to realise the potential. Launch partner Austar and advertisers ANZ and Dell were early supporters, along with Mitsubishi which is rolling out a major, site-wide promotion.</p>
<p>“In our commitment to creating a world-class offering, Macquarie Regional Radioworks has formed a partnership with Legion Interactive. It is our aim to provide our listeners with the best possible experience and position theradio.com.au as a vital destination for advertisers looking to reach our unrivalled network of stations,” said Rhys Holleran, Chief Executive Officer of Macquarie Regional Radioworks.</p>
<p>The portal project is a partnership between Regional Radioworks and industry specialists Legion Interactive which defined and managed the build and content upload. Legion Interactive will manage advertising sales and national promotional activity across SMS, IVR, Web and Mobile.</p>
<p>theradio.com.au provides 86 radio stations nationally with a central online publishing environment that enables each station to engage with its own listeners and push its specific content direct to the web. Localised content is supported with town and regional news and weather, thanks to relationships with News Interactive and The Weather Channel.</p>
<p>The portal features a membership profiling system that will soon allow personalised content and promotional opportunities, and enhance the targeting capabilities of Double Click’s Ad Publishing System. It also offers Blue Sky Frog’s mobile content downloads and is shortly to launch an Asia Pacific first in the music sales area.</p>
<p><b> About Legion Interactive</b></p>
<p>Legion Interactive has grown to become the region’s most respected, awarded and recognised provider of digital and interactive communications solutions.</p>
<p>Legion specialises in promotional marketing services (competition and promotions), information services, unique communication solutions, Internet and new media solutions, mobile solutions, mobile application development and content aggregation, origination and publishing. Legion is the premier provider of Interactive Telephone, SMS/MMS, Internet and Email services for broadcast media. For more information, please visit www.legioninteractive.com.au</p>
<p><b>About Macquarie Regional Radioworks</b></p>
<p>Macquarie Regional Radioworks is the owner and operator of the largest number of commercial radio licences in Australia, with 85 such licences providing coverage to approximately 60% of Australia’s population outside the mainland capital cities (approximately 4.6 million people). Macquarie Regional Radioworks operates commercial radio stations in 44 Licence Areas in Queensland, New South Wales, Victoria, Tasmania, South Australia and Western Australia. For more information visit www.regionalradioworks.com.au</p>
<p><b>Note to the editor</b></p>
<p>To set up an interview with Legion Interactive please contact Jenny Crowcroft on 02 9212 3848 or jenny@kinetics.com.au</p>
<p>For further information or to arrange an interview opportunity with Macquarie Regional Radioworks, please contact:</p>
<p>Ben Parsons</p>
<p>Digital Content &amp; National Promotions Director</p>
<p>Macquarie Regional Radioworks</p>
<p>T 02 9018 8712</p>
<p>F 02 9252 7292</p>
<p>M 0401 993 582</p>
<p>E ben.parsons@mrworks.com.au</p>

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