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Universal Music Signs Exclusive gotalk Download Deal

  • 16 December, 2006 07:02

<p>PRESS RELEASE: Sydney, For Immediate Release</p>
<p>Fast growing Queensland based telco gotalk limited has scored a major coup in the multi million dollar youth mobile phone market, by signing an exclusive deal to download mobile content from the world’s largest music company, Universal Music.</p>
<p>In a first for the Australian online music market this agreement allows gotalk to distribute pre-paid cards in conjunction with Universal, beginning this month. The Universal/gotalk deal gives mobile users on any Australian network access to the world’s largest music library from the latest artists such as U2, Eminem, The Black Eyed Peas, Wolfmother, Gwen Stefani, The Pussycat Dolls and Akon to the vast Universal Music back catalogue from the likes of ABBA, KISS and the original U2 classics.</p>
<p>The Universal Music Content Card is a prepaid card which allows the user to purchase content for their mobile phone including truetone and polyphonic ringtones, videotones, wallpapers, videos and interviews.</p>
<p>Customers can easily search from thousands of artists and choose content from a customer friendly website or via their handset. The card allows customers to pre-pay for their content ensuring they don’t get any nasty surprises when their bill arrives. There are no subscriptions, no gimmicks, just the best mobile content available all at great prices.</p>
<p>The Universal Music Content Card will launch throughout December via electronic vouchers available online.
A collectable, limited edition series of physical cards will also be available in $10, $20 and $30 denominations, through 35,000 gotalk retail outlets including Coles, Australia Post, Kmart, Caltex, Harvey Norman, BP, Mobil, Dick Smith, Woolworths and many more.</p>
<p>“This announcement is perfectly timed for the Christmas and January holiday period,” gotalk CEO Steve Picton said today. “The card makes the ideal gift for those hard to buy for. The recipient can then personalise their mobile with content from the artist of their choice, choosing from the extensive range of Universal’s catalogue,” he said.</p>
<p>George Ash, Managing Director of Universal Music says “Universal Music is continually looking for innovative ways to make it easier for customers to access and purchase mobile content. The personalization of the cards further enhances the relationship between artists and their fans. This is an exciting initiative to take to market with the team at gotalk.”</p>
<p>Images supplied on the limited edition card series will be exclusive, and a selected number will be signed by the artist. While all mobile phone users on all Australian networks will be able to purchase the content supplied by this service, gotalk customers will receive 40% discount on all content with charges as low as $2.39 per ringtone. Competitions will run throughout the year, where prizes such as signed framed posters, CD sets and concert tickets will be given away.</p>
<p>To access the new download service, users simply purchase prepaid vouchers /cards to download content from, or direct from a WAP enabled handset (</p>
<p>Announcing the deal a delighted Steve Picton said the exclusive arrangement with Universal Music, the dominant number one in global music sales, was a huge coup for the specialist telco.</p>
<p>While mobile users other than gotalk customers would be able to access Universal Music content, the deal will be of most benefit to gotalk customers who receive a 40% discount on all the content – “a powerful loyalty incentive” Picton added.</p>
<p>“There will be no contracts, no subscription fees, no management fees, no hidden costs – i.e. no scams,” Picton emphasized.</p>
<p>“We have ensured that there will be no way any users will get caught by any 1900 multiple charges.”</p>
<p>To be eligible for the gotalk rate, you must be a gotalk prepaid or postpaid customer with a valid gotalk mobile phone number and account password. Once activated, you have 3 months to use your credit. gotalk mobile customers may have their content charged to their prepaid or postpaid account.</p>
<p>gotalk customers will charge downloads to their mobile account, whilst non gotalk customers can utilise the $10, $20 and $30 electronic Prepaid Vouchers via Epay, Dialtime and Touch terminals.</p>
<p>“The first release this week will feature the immensely popular international artists, Jay Z, Pussy Cat Dolls, Rihanna and Akon,” Picton said.</p>
<p>“Only 5,000 of each card will be printed, so they are sure to become highly prized collectors items,” he said.</p>
<p>“All the customer needs is a WAP enabled phone and they will be able to access the world’s biggest and most comprehensive legal downloadable music library on earth.”</p>
<p>“A major reason gotalk and Universal Music were able to reach an agreement on this important deal was our ability to offer a huge physical distribution network – a network even bigger than Telstra or Optus – via our phone card subsidiary CardCall,” Mr. Picton said.</p>
<p>“CardCall is Australia's most successful pre and post paid phone card operator, selling in excess of 300,000 new phone cards worth more than $7 million each month, primarily to the mobile youth market, but also to Australian residents travelling overseas, overseas visitors and business executives travelling in Australia, foreign language students, ethnic groups, military personnel and students. CardCall has an extensive distribution network of more than 25,000 retail and reseller outlets - including electronic eftpos kiosks which distribute more than $2 million worth of phone cards every month.</p>
<p>“This is the first of many innovative mobile content products to come out of gotalk. We will continue to release services which will be available not only to gotalk pre and post paid customers, but also to customers of other carriers,” Mr. Picton said.</p>
<p>“I am particularly pleased at the potential the Universal deal offers gotalk in servicing the Australian ethnic market, which is very important part of our phone card success,” Mr. Picton said.</p>
<p>“UMG’s vast catalogue has significant ethnic music content which means that gotalk can supply the ethnic community in Australia with a selection of current and traditional music content such as specific ringtones etc sourced from India or China for example.” he said.</p>
<p>About Universal Music</p>
<p>Universal Music Group (UMG) leads the music industry in global sales with an estimated worldwide market share in 2005 of 25.6%. Its global operations encompass the development, marketing, sales and distribution of recorded music through a network of subsidiaries, joint ventures and licensees in 75 countries, representing approximately 98% of the music market.</p>
<p>UMG is the #1 company in countries which together represent more than 50% of the global music market sales, including the U.S. and the U.K. UMG’s business also includes music publishing.</p>
<p>Universal Music Mobile (UMM) is the first significant commitment by a major music company to capitalize upon the convergence of the mobile phone market with the worldwide demand for music and entertainment content on portable devices. UMM has since become a global leader in the sector, active in more than 50 countries in Europe, Asia Pacific, Latin America and South Africa. Dedicated to extending the reach of UMG artists and properties in the mobile world, the company provides content and operating services to more than 75 telcos and B2C service providers. These include the entire range of mobile personalization services, from ringtones, mastertones and ringbacks, to Multimedia Messaging Service (MSS), voicemail greetings and games.</p>
<p>UMG’s Music catalogue represents some of the most influential and legendary recording artists of this century such as ABBA, Louis Armstrong, Chuck Berry, James Brown, The Carpenters, Eric Clapton, Patsy Cline, John Coltrane, The Commodores, Bing Crosby, Count Basie, Bo Diddley, Bill Evans, Ella Fitzgerald, The Four Tops, Judy Garland, Marvin Gaye, Jimi Hendrix, Billie Holiday, Buddy Holly, The Jackson Five, The Mamas &amp; The Papas, Bob Marley, Nirvana, The Police, Smokey Robinson, Cat Stevens, Rod Stewart, Sublime, The Supremes, The Temptations, Conway Twitty, Herbert von Karajan, Muddy Waters, Hank Williams, and The Who.</p>
<p>ABOUT gotalk limited:</p>
<p>gotalk limited is a fast growing full service telco, an Australian owned, publicly unlisted company with sales in excess of $161 million per annum and over 280 staff Australia wide. In August 2006, the parent company Telecorp Limited debuted, at No.262, in the prestigious BRW fastest growing Top 500 Private Companies List (entitled “The Boom Continues” BRW Magazine August 10 – September 13). In the same month, the Board voted to change the parent company name from Telecorp to gotalk limited. gotalk provides a range of wholesale and retail telecommunication services through its own state of the art exchange switching centre in Sydney's Castlereagh Street, which handles over a billion international minutes per year which equates to 20% of all Australian outbound international call traffic. The telco continues to develop and deliver innovative products via a unique Universal Recharge account available to VIP customers to better manage and share their telco spend across a range of prepaid mobile, internet, broadband voice (VoIP) and phonecard services all from the one account. gotalk also provides a range of postpaid products including fixed line voice, broadband and dial up internet, broadband voice (VoIP).One of the main strengths of gotalk is its ability to distribute product through its Cardcall subsidiary, which has a 25,000 strong retailer and 7,000 reseller network in Australia and New Zealand. CardCall is also a preferred distributor of Optus Mobile, Virgin Mobile and Boost Mobile. gotalk also has a large operations center located at Robina on Queensland’s Gold Coast, while it has corporate offices in Sydney and Auckland. gotalk has established strong corporate partnerships with Harvey Norman, BP, Caltex, Woolworths, Coles, Domayne, Dick Smith, Tandy and Harris Technology. gotalk’s distribution network recently expanded considerably when Australia Post agreed to carry its products in post offices throughout Australia.</p>

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