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PC Vendors Becoming a Huge Threat to Branded Monitor Vendors, Finds IDC

  • 27 September, 2006 16:22

<p>NORTH SYDNEY, September 27th, 2006 - IDC has recently released the results for the Australia total PC monitor market in Q2 2006. Findings revealed that the Australian PC monitor market grew 13% sequentially but decreased 9% from the same period in 2005. The OEM market was a strong contributor to this growth, posting a robust growth of 25% from the previous quarter while the branded market grew at a more subdued pace of 3% sequentially.</p>
<p>IDC noted the following key highlights for the Q2 2006 PC monitor market:</p>
<p>1) Strong Corporate and Government Demand - PC vendors capitalised on the seasonal peak in demand from the corporate and government sectors by offering desktop and monitor bundles at more compelling prices in 2Q06. OEM vendors benefited from the heightened demand for commercial desktops, while branded vendors benefited from the surge in corporate and government demand.</p>
<p>2) OEM Vendors Pursuing Opportunities in Standalone Sales - There is an increasing trend for OEM monitor vendors to seek out standalone PC monitor business opportunities. This development further intensifies market competition and branded vendors will be forced to re-evaluate their business strategies. Smaller players in particular are feeling the strain from the added price-competition and these vendors' bundled offerings. Thus, these smaller players will focus their resources elsewhere and may potentially exit the PC monitor market altogether.</p>
<p>3) Rapid Expansion of Portable PCs - The Australian notebook market continued to make great strides in 2Q06, as shipments grew 19.0% sequentially and 21.3% year-on-year. The growing demand for notebooks in both the consumer and commercial segments hampered the desktop (and monitor) market. While some end-users will purchase standalone monitors to use via a docking station or for dual-monitor functions, the monitor attach rate with notebooks remains low and is not expected to improve significantly over the forecast period</p>
<p>"Samsung finished the quarter in the top position with 20.0% share of the branded market while BenQ climbed up in ranks to occupy the second place with 15.7% share. Meanwhile, LG Electronics slipped to the third place accounting for 14.8% of all branded monitor shipments in the quarter. Rounding out the top 5 were Viewsonic and Acer with 12.4% and 11.9% share respectively," noted Mercie Clement, Market Analyst, PC Hardware.</p>
<p>Top five vendors (branded market):</p>
<p>Samsung 20.0%
BenQ 15.7%
LG Electronics 14.8%
Viewsonic 12.4%
Acer 11.9%
Others 25.2%</p>
<p>For press enquiries please contact:
Mercie Clement
Market Analyst, PC Hardware
Phone: 61 2 9925 2258
<p>Click here to view the press release online:</p>
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