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Wireless Broadband to Outgrow Overall Broadband Market by Three Times, Predicts IDC

  • 27 June, 2005 12:01

<p>NORTH SYDNEY, June 27th, 2005 – Australia's telecom industry has seen wireless broadband (WBB) quickly emerge from obscurity to centre stage in the past 12 months. According to IDC’s latest study titled "Beam Me Up: Australian Wireless Broadband Forecast and Analysis, 2005-2009," WBB will remain the fastest-growing broadband category during the next five years, outpacing the overall broadband market growth by three times.</p>
<p>"The exponential growth of WBB will not only pit its service providers against wireline broadband competitors, it will also be giving cellular carriers a run for their money," said Warren Chaisatien, IDC Australia’s Research Manager for Wireless &amp; Mobility.</p>
<p>Despite its impressive growth, however, WBB remains a nascent market characterised by multiple incompatible technologies. Mr. Chaisatien cautioned that the WBB market is now at a critical juncture and it must now quickly reach industry standards to ensure future success.</p>
<p>Key findings from the study include:</p>
<p>* Australian WBB users are projected to number almost 70,000 this year, generating service revenue of A$57 million. WBB will make up about one-half of the service revenue to be generated from wireless data communications in 2009, with the other half coming from cellular technologies.</p>
<p>* The greatest threat in the near future for WBB service providers will come from large-scale, full-service carriers, which have the wherewithal to roll out WBB networks rapidly in many geographies and can bundle other services (e.g., VoIP, hosting, and 3G cellular) that make WBB even more compelling.</p>
<p>* WBB service providers should target dial-up Internet users, introduce value-added services, capitalise on the waning popularity of hotspots, and position their offerings as complementary to other wireless technologies.</p>
<p>In addition to IDC's updated five-year forecast of the Australian WBB market, the study provides discussion on the morphing competitive landscape, technology and market developments, spectrum policy, and brief profiles of industry players. It also offers essential guidance aimed at assisting industry players capitalise on the growth opportunity.</p>
<p>To purchase this study, please call Gary Clarke on (61 2) 9925-2226 or email him at gclarke@idc.com.</p>
<p>For press enquiries please contact:
Warren Chaisatien
Research Manager, Wireless &amp; Mobility
Email: wchaisatien@idc.com
Phone: 61 2 9925 2256</p>
<p>Click here to view the press release online:
http://www.idc.com.au/press/detail.asp?releaseid=171</p>
<p>Click here to subscribe to IDC press releases and newsletters online:
http://www.idc.com.au/newsletters/register/</p>

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