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Bug Bounty Programs - As a Service?

Bug bounties ... generally a decent idea but one of those ideas that gets broken in the implementation pretty easily. I got a peek at a start-up that is aiming to serve the under-served, the mid-market enterprises with bug-bounty-as-a-service (BBaaS?) in a way that may not only be sustainable, but may actually deliver some badly needed business value.  Take a look...

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