News about Digital Advertising Alliance
  • Senator rips self-regulatory do-not-track efforts

    By Grant Gross | 24 April, 2013 21:03

    The U.S. online advertising industry has not lived up to a promise to stop the online tracking of Internet users who ask advertisers to do so, a senior U.S. senator said Wednesday.

  • Tech groups question new do-not-track bill

    By Grant Gross | 01 March, 2013 19:14

    New legislation in the U.S. Senate that would allow Internet users to tell companies to stop tracking them is unnecessary and could slow e-commerce growth, some tech groups said.

  • Advocates: Free market doesn't work for online privacy

    By Grant Gross | 06 December, 2012 21:54

    Web and mobile device users have little understanding about how much of their personal data is collected online, making it difficult to rely on free-market competition for solutions to privacy concerns, privacy experts told the U.S. Federal Trade Commission Thursday.

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Web Aplication Security

Safeguard your websites against cyber attacks and data loss.

Security Awareness Tip

Incident handling is a vast topic, but here are a few tips for you to consider in your incident response. I hope you never have to use them, but the odds are at some point you will and I hope being ready saves you pain (or your job!).


  1. Have an incident response plan.

  2. Pre-define your incident response team 

  3. Define your approach: watch and learn or contain and recover.

  4. Pre-distribute call cards.

  5. Forensic and incident response data capture.

  6. Get your users on-side.

  7. Know how to report crimes and engage law enforcement. 

  8. Practice makes perfect.

For the full breakdown on this article

Security ABC Guides

Warning: Tips for secure mobile holiday shopping

I’m dating myself, but I remember when holiday shopping involved pouring through ads in the Sunday paper, placing actual phone calls from tethered land lines to research product stock and availability, and actually driving places to pick things up. Now, holiday shoppers can do all of that from a smartphone or tablet in a few seconds, but there are some security pitfalls to be aware of.