Digital Advertising Alliance - News, Features, and Slideshows
The Digital Advertising Alliance, a consortium of advertising trade groups, will roll out two new apps later this year aimed at giving mobile device users a choice of what ads they see.
New polling from the Digital Advertising Alliance (DAA) highlights the importance of guidelines to limit Web companies' online tracking.
Lobbyists derailed an effort by U.S. President Barack Obama's administration to create mobile privacy standards, a privacy group charged on Thursday, while some participants in the process conceded it lacked focus.
The Digital Advertising Alliance, a champion of privacy self-regulation, unveils set of principles for advertisers and tech companies to provide notice and controls over consumers' data on the mobile Web.
The U.S. online advertising industry has not lived up to a promise to stop the online tracking of Internet users who ask advertisers to do so, a senior U.S. senator said Wednesday.
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I’m dating myself, but I remember when holiday shopping involved pouring through ads in the Sunday paper, placing actual phone calls from tethered land lines to research product stock and availability, and actually driving places to pick things up. Now, holiday shoppers can do all of that from a smartphone or tablet in a few seconds, but there are some security pitfalls to be aware of.