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  • 22 November 2016 12:46

DataXu Commits to Australia and New Zealand with Expanded In-Region Team

New hires bring sales and technical expertise in the ANZ Market

Sydney, Australia – Nov 22, 2016 – DataXu, a leading provider of programmatic marketing software, today announced growth plans in the Australia & New Zealand region with the appointment of Michael Scaramozzino as Sales Manager, ANZ and Fay Koo as Solution Architect, APAC. DataXu’s continued investment of resources in ANZ will provide further support to its growing portfolio of clients.

Previously at Yahoo 7, Scaramozzino joins DataXu to focus on cultivating and strengthening relationships with agencies and brands. “I am excited to join DataXu—it’s a leading global programmatic company with an excellent reputation. DataXu’s commitment to a clean supply chain and a history of innovation in new areas like TV and cross device marketing will enable my agency groups and clients a great opportunity to form a solid, strong and successful partnership, and I look forward to bringing these innovations to the ANZ market.”

Prior to joining DataXu, Koo spend six years at Sizmek, with responsibility over advanced data products, including attribution, verification, viewability and data management. She will be responsible for collaborating with clients throughout the region to craft custom solutions and delivering integrated and cross disciplined projects to market.

“We are seeing continued growth in the ANZ region and are happy to welcome Michael and Fay to the DataXu team. Their breadth of experience across the technology and marketing industries will help us develop and execute a long-term plan for accelerated growth in Australia and the larger APAC region,” said Matthew Joyce, Country Manager, ANZ.

Both Scaramozzino and Koo will be based out of DataXu’s Sydney office.

About DataXu DataXu’s mission is to make marketing better using data science. The world’s top brands and agencies use DataXu to better understand and engage customers across all devices and media formats. Our solution provides marketers with unparalleled Media Activation, Marketing Analytics and Data Management capabilities. With sixteen offices in eleven countries, DataXu’s full-stack solution is powering the digital transformation of the world’s most valuable brands.

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